How to Embed a Video in your Email?
Video in Emails
One great way to grab the attention of your audience is to embed a video in your email. And in this article, we’ll show you how to embed video in email to boost your email marketing results, as well as give you actionable tips on how to email videos correctly.
Benefits of adding video to your emails:
It increases email open rates.
When you send a marketing email, your open rate reflects how many people actually open it out of your total number of subscribers. A low open rate can indicate that your subject lines need some work.
Anytime you include the word “video” in an email subject line, you increase the odds of your subscribers opening the email. Studies show that adding a video to your email can increase your open rate by up to 13%.
It increases click-through rates.
Once a subscriber opens your email, you’ll want to track the click-through rate. It’s a good indicator of how engaging your subscribers find your content.
Click-through rates are even higher when a video is part of an initial email subscription or marketing campaign. It reels in the viewer and keeps them looking for more emails from you.
It boosts your revenue.
An increase in profits is the ultimate goal for any business owner. When your revenue grows, it indicates that your marketing plan is working and that customers want what you have to offer.
Adding video to your email can boost your revenue over the long run. That’s especially true if you’re trying to sell a marketing product in the video.
How to Embed Videos in Emails?
Include a Clickable Image with a Play Button
The simplest and safest way to get video into your emails and make sure subscribers see it. All you need to do is link the image to where it’s hosted, whether on YouTube, Vimeo or on your own Content Distribution Network (CDN).
Embed Video into Emails Directly
This takes a bit of technical knowhow and as mentioned is not supported by many email clients. Video play directly in email is supported by: Apple mail, iOS mail, Samsung mail and Outlook on Mac. Using Html5 to embed videos is your best bet.
Bonus Tip: Turning off autoplay gives your subscribers control over when and where they watch your digital video, instead of it playing instantly when they open your email.
Use a GIF of the Video with a Play Button
GIFs give the illusion of video and supported by many platforms and email clients. These work the same as clickable images that lead to where your video hosted. A GIF will make your message more attractive and encourage engagement, especially if you overlay it with a play button.
Choose your video marketing campaign goals
- To educate your audience: short video tutorials, even those tackling complex problems, work much better in video form.
- To increase sales: record detailed product videos, present new digital features, or show real user testimonials; you can even demonstrate your manufacturing process to help win your prospects’ trust. For example, in the real estate field, a video of the property for sale works much better than photos.
- To build a community: share videos from your company’s YouTube digital channel on social media and offer customers to subscribe to be the first to know about new products.
- To show your products or services in a new light: emotions help buyers form an impression of the product and can be a powerful tool to encourage action. When people relate to brands or products on a personal level, they develop a connection. Videos that evoke positive feelings are more likely to help you reach your goals, whether it’s selling or educating.
- To boost brand awareness: tell your company’s story in a video focused on history, company’s everyday operations, or mission. Your videos must be original, memorable, and easy to recognize.