LinkedIn Marketing Metrics You Should Track
LinkedIn Metrics
LinkedIn metrics provide information about how your LinkedIn Ads are performing. It is essential to keep a pulse on this data to understand if your marketing efforts are yielding profitable results.
Most Important LinkedIn Ads Metrics
Conversions
Conversions are the action of turning a LinkedIn user from a casual browser into a paying customer.
It is done through a number of methods, such as providing gated content that is accessed after providing contact information or by using LinkedIn Ads to drive traffic to a landing page.
However, conversions are not always about making a sale; sometimes, the goal is to get the user to sign up for a newsletter or download a white paper or e-book.
Leads Generated
Leads generated with LinkedIn marketing are potential customers identified through LinkedIn marketing tools and techniques.
These techniques include using LinkedIn groups, connecting with potential customers through mutual contacts, and viewing potential customers’ profiles.
By using these tools, businesses can identify potential customers and then take the necessary steps to connect with them and eventually sell their products or marketing services.
Demographics
If you’re not targeting the right demographic with your campaigns, you’re bound to see little to no return on investment. That’s why it’s really important to take the time to measure the demographics in your account-based marketing campaigns.
Thus, you can ensure that you’re reaching the right people with your message and driving the results you need to achieve success.
Followers
Followers can provide valuable leads and connections. If you have plenty of followers, it’s likely that you’ll have access to a wider network of professionals.
Not to mention, followers can help you build your brand and reputation. If you have a lot of followers, it shows that you’re an authority in your field.
Job applications
It can be valuable information when choosing how to use your profile to attract quality candidates.
Additionally, tracking the number of quality job applications you receive can help you gauge the effectiveness of your digital profile in attracting the right kinds of candidates.
If you’re not receiving as many quality job applications as you’d like, it may be time to modify your profile.
Cost-Per-Acquisition
To calculate CPA, divide the total cost of acquiring new customers or leads by the number of new customers or leads. For instance, if your total cost of acquiring 10 new customers is $1,000, your CPA is $100.