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July 2022

Google Web Stories Google Web Stories are powered by AMP technology and are owned by Google. They are immersive, full-screen experiences that you can host on your own website. The ability to post them on your own site is what makes them different from other story experiences, such as Instagram or Facebook stories. In addition, you can include links, calls to action, and Google AdWords in your Google Web Stories. Using individual story panels with videos, graphics, and other features, you can share brand narratives that users can click through to experience the story you want to tell. In addition to viewing them on your website, people can

Omnichannel vs Multichannel The important aspect of understanding an omnichannel vs multichannel strategy is which one fits better for your business. Companies with omnichannel customer engagement strategies retain on average 89% of their customers. Knowing the key difference between a multichannel vs omnichannel approach can help to gain better insights or behavioral data about your digital customers’ journey. What does multichannel mean? Multichannel refers to the use of more than one channel to market and communicate information about a brand. These multiple channels are not integrated with one another. A billboard, for example, is not directly connected to a business’ website - they are separate channels used