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August 2022

Google Ads Google Ads is Google's online advertising program. Through Google Ads, you can create online ads to reach people exactly when they're interested in the products and services that you offer. Google Ads is a product that you can use to promote your business, help sell products or services, raise awareness, and increase traffic to your website. Google Ads accounts are managed online, so you can create and change your digital ad campaign at any time, including your ad text, settings, and budget. There's no minimum spending commitment, and you set and control your own budget. You choose where your

Optimizing Website Optimizing your website images and gifs for search doesn’t require countless hours of implementing complex SEO strategies and formulas. Image and gifs optimization for SEO requires a few easy steps. By focusing on such factors as image size, speed, description, and marketing content, you can provide a better user experience and help Google define and organize your images. How to Optimize Images and GIFs for SEO Choosing Your Images It may go without saying, but images need to be relevant to your text for SEO image optimization. This means matching the imagery being used as a way to illustrate your text content.

Indecisive Customers All of us hesitate when it comes to making a purchase. We may not completely trust the sellers, the product, brand, or service. However, indecisive customers are those who, despite being interested in a product or service, regularly hesitate and postpone their purchase decisions indefinitely. Although indecisive customers tend to be more hesitant about their purchases when they are made in person (since there is greater interaction and tension), this type of consumer is also present in online sales. Therefore, if you have an e-commerce or sell through marketplaces. It’s beneficial for you to know the characteristics of indecisive customers and

Telegram Marketing Telegram marketing — is a type of messenger marketing that implies promoting a brand through Telegram. With this channel, you can grow your outreach, boost sales, and help customers explore your service. It works across any device smartphones, tablets, and computers. It’s fast, secure, and free. It allows users to send text messages, share photos, videos, and files. You can also create groups and channels to better interact with your audience. How Can You Market on Telegram? Unlike social networks like Instagram or Facebook, which are mainly used to showcase products and services or generate content relevant to the sector to which the company

Google Ads The Google Ads platform offers a number of ways to customize your advertising campaigns to reach customers. For many, this many options is the only way to ensure all campaigns are focused on the right objective. But this amount of detail can be overwhelming, which can lead to mistakes or suboptimal strategies. The Most Common Mistakes in Google Ads and How To Avoid them Mistake 1: Using the wrong (or no) conversion actions We’re all running campaigns in Google Ads for one reason: to help our businesses (or causes, etc.) get more sales and/or attention. Conversion tracking  allows us to measure those desired