Best Practices for Creating A Facebook Poll
What is a Facebook Poll?
A Facebook poll is what its name suggests, a poll created on Facebook by anyone who has a Facebook account. Polls are a free feature that can be created on your timeline, story, or business digital page.
This feature allows you to ask a question and give answers in a multiple-choice format, to choose from, for your audience. They can click on the answer they want, from the choices you created or add their own answer if you give them that option.
You can put a deadline on the poll, after which users can not submit their answers anymore. After the poll is over, the results are shown against each answer – how many votes did an answer get and what percentage does it constitute.
Why Should You Create a Facebook Poll?
Learn About Your Audience’s Opinion
Polls on Facebook give an opportunity to the audience to voice their opinions. They can choose from the options you created and give their point of view.
Amplify Audience Engagement
Polls are a great way to boost engagement and interactions with your audience. People are most likely to engage with your poll and submit their answers, as it is basic human psychology to feel valued if their opinion is taken.
Get Results in Real-time
In offline surveys and questionnaires among your target audience, it takes manual labor. And a lot of time to evaluate the poll results. In contrast to that, a poll on Facebook gives instant results in the form of the number of votes each answer has received, and the percentage of voters who have voted for that answer.
The Different Types Of Facebook Polls:
Facebook Group Polls
Groups are a great way of building a community around your digital product. And can provide a very valuable source of feedback. You are able to attract a very large number of people to your group. As well as and members in the group can all interact with each other easily. There are various steps you can take to help encourage more people to your group, but that’s another topic.
Event Page Polls
A Facebook page is different from a group. It is still a place where members can contribute to the group by leaving comments and interacting in other ways. This is ideal for when you want to control the discussion, and let people know of events like product releases or upcoming gigs etc.
Facebook Messenger Polls
It’s a great way of getting consensus among Facebook friends or colleagues in a group chat. Particularly when the subject matter is one that should not be shared publicly.
Facebook Story Polls
Stories are found on peoples’ personal pages and are a great way to share images and short videos with friends and family.
Facebook Video Polls
They are a great way of telling people about your marketing products in a way that makes it easy to follow and understand.
Best Practices And Tips For Creating Facebook Polls:
Ask The Right Questions
Don’t ask just any questions. Be sure to ask questions that will help you to make decisions that will help you improve the product or service you are providing.
Be intentional in everything you do!
Learn From Your Audience
Remember that polls are a very valuable learning marketing tool and you should use it as such.
You can use it to ask questions about people’s interests and other demographics that can help you understand your target audience better.
Act On The Information
It should not underestimated just how valuable this information can be to you.
Before the days of social media, being able to get answers like this would have been the Holy Grail to marketers around the world. With that in mind, you should definitely appreciate the information for what it is worth. And you should definitely act on it where possible.
If a large bulk of your audience doesn’t like something about your product then it should be a no-brainer that you take the appropriate action where necessary.