When is the Best Time to Post Videos on YouTube?
Best time to post videos on YouTube
Choosing the best time to post videos on YouTube for publishing ensures that your video receives as much audience as possible.
However, finding the best time to post on YouTube can be a tricky quest. Therefore, this article will discuss the tips to find the best time for your brand.
Why does the Best Posting Time on YouTube Work differently?
Unlike other social media networks, the best time to post on YouTube has different math behind it.
On social media platforms like Facebook, Twitter, or Instagram, the minute you publish a video, it takes its place in the feed of your followers.
The case is not the same for YouTube.
YouTube, just like Google, takes time to index your video. Simply put, once you upload your video, YouTube takes time to understand and process it before unleashing it on people’s home screens or search results.
Therefore, it is standard practice to always publish your digital video 2-3 hours before your peak time, so by the time your audience comes on YouTube; the video will be well placed in the search results.
According to a social media trends report, the best days to post on YouTube are Fridays, Saturdays, and Sundays. Meanwhile, the best times to post on these days are:
- Between 6pm and 9pm
- Between 3pm and 6pm
- Between 12pm and 3pm
These popular days of the week make sense because many of your users likely have time off from work and school on weekends. They have more time to watch videos on YouTube on those days.
Make sure you monitor your videos’ performance as you gain traction and regularly check your analytics.
How to Find Your Best Time to Post on YouTube?
Step 1: Access the Analytics section
Firstly, head to the YouTube studio.
On your channel dashboard, find the Analytics section in the left-hand side menu. Click on it to access tons of data to understand your digital Page’s performance.
But we are looking for a specific graph. You will find it in the “Audience” tab of the “Analytics” section.
You will see a purple bar graph. That’s our destination. Now the next step is to assess it.
Step 2: Find the Best Day and Time to Post
The “Where to find your audience” graph shows you the data for the last 28 days and is based on your time zone.
The dark purple bars in the graph indicate the timings on a specific day when most of your audience is present on YouTube.
Similarly, the lighter bars indicate the times when the presence of the audience is the lowest.
So basically, these reports tell you the time when most of your audience is present on YouTube to watch your marketing videos.
It is helpful because the best time to post on YouTube is when most of your audience is live to see your video. If you post keeping these times in your mind, your video will appear on the home page when the most audience is present.
Key Takeaways
YouTube is still one of the most popular ways to advertise with video, and it may be a good fit for your marketing brand and social media content strategy. However, you must take a measured and proactive approach to uploading your digital videos to make sure you’re getting the most out of your audience’s attention.
- Knowing when and what content will resonate with viewers can make the difference between success and failure!
- Peak times can also be perfect for going live or engaging with viewers.