What is Facebook Pixel Helper?
Facebook Pixel
The Facebook Pixel is a piece of coding that you integrate into your website’s header to track visitor information.
With this visitor information, you can deliver a tailored ad experience on Facebook and get leads to purchase your products or services. To ensure your pixels are working, you’ll want to enlist the help of the Facebook Pixel Helper. Facebook Pixel Helper is a Google Chrome browser extension that serves as a troubleshooting tool for the pixel.
This tool will help you check to make sure your Facebook Pixel is embedded into your website correctly. The Facebook Pixel Helper enables you to ensure that your Facebook ad tracking pixels are active and working correctly. It also provides you with information about errors — allowing you to edit your pixel and ensure that it’s working correctly.
What errors does Facebook Pixel Helper detect?
No pixel found
A standard error you’ll find is no pixel found. When this error occurs, it means that the Facebook Pixel Helper could not find any coding that resembled a Facebook pixel. To fix this error, you must check the coding on your marketing site.
Pixel could not load
Another common error is that your pixel could not load. When this error arises, the pixel helper found an indication of a Facebook pixel code, but the HTTP call was never made. If you receive this error, the pixel coding on your marketing site may be wrong.
Not standard event
When you set up a pixel, you choose an event to monitor. This event may be clicking on a button or watching a video. Sometimes when you focus on conversion tracking and set a custom event, you’ll get the “not standard event” error.
This error typically traces back to your Facebook setup and not the pixel itself. You’ll need to look at your event and see if there is a reason why this error occurs. You may need to readjust your event to ensure Facebook can track it.
Duplicate pixels found
Sometimes when you look at your site, you’ll get an error that says, “duplicate pixels found.” When you receive this error, it means that there are multiple pixels on one marketing page. These pixels aren’t the same pixel multiple times, but rather, many pixels on the same page. With this error, you may need to adjust your Facebook placement pixels.
Pixel activated multiple times
One standard Facebook Pixel Helper error is pixel activated multiple times. This error means that the pixel was sent numerous times to Facebook. It has the same ID and event name.
A pixel activation should only occur when your page loads. If you’re getting an error that the pixel is loading multiple times, you may have the same pixel code listed more than once. Check your coding to ensure you only have the pixel ID listed once on your digital page.
Invalid pixel ID
When you’re tracking Facebook ads, you want to get information from your audience to deliver them targeted ad content later. If you have an invalid pixel ID, you won’t be able to track that information. So, if you see this error through the Facebook Pixel Helper, you need to verify your ID number.
What are the Benefits of Facebook Pixel Helper?
Support & Assistance
The most obvious benefit of using it is that it provides you with valuable support and assistance as you get to grips with Facebook advertising. This is especially helpful if you don’t have much experience with pixels and coding.
Understand & Connect With Your Audience
It is also a great tool for getting to know your digital audience better. This is because you can use signals to help you understand your audience’s behaviors, motivators, and preferences. You can then use this information, together with data from Google Analytics, to build custom audiences and lookalike audiences for your campaigns based on pixel information.
Appeal to Quick Shoppers
It is a great tool for identifying quick shoppers. These are potential customers who look for factors including price and reviews to help them make a quick purchase decision.