How to Increase Click-Through Rate on Social Media?

Click-Through Rate

A good click-through rate on social media means your ads are relevant and helpful. Search engine algorithms recognize the notion that people click on your ads and this result in a higher organic ranking.

For every brand, it’s essential that you craft your ads with an increased click-through rate in mind. But how can you accomplish this? Improving your click-through rates is much easier than it seems and we’ve decided to aid you.

The importance of social media click-throughs:

Include a call-to-action

A call-to-action is simply a word or phrase that encourages your readers to take action. It could be asking readers to click on a link, encouraging them to visit your website to sign up for a special offer, or simply asking them to comment on your digital post.

Give your followers a reason to click through

Use your social media channels to solve customer problems. If people relate to what you say, they’re more likely to take further action. For example, if you post new content on LinkedIn, you could promise further product solutions if they visit your website.

Or you may simply have a time-sensitive discount on one of your best-selling marketing services. Whatever it is, include a link that encourages further action.

Use images

Images can help to get your message across quickly and clearly. In various studies, visual content has been shown to increase engagement. According to Buffer, adding images to social media digital posts can increase click-through rates by around 18 percent.

Post links at different times across social networks

Ideally, you should post links to your website when most of your followers are online, but this information is not always available to you (except for on Facebook Insights).

By sharing your links more than once, and across different social platforms, you’re more likely to capture the attention of your target audience.

Check Your Analytics

By using analytics software – such as Google Analytics – you can see which social media updates have had the most impact on readers.

Additionally, some social networks have their own analytics reporting tools; Facebook has Insights, and Twitter has recently launched Twitter Analytics (pictured below). Both of these tools offer a wealth of information about how your social messages are performing.

Write Compelling Titles

One of the best ways to get people to click your links is by writing a great marketing headline. Think about the headlines that you have clicked on in the past. The best ones are intriguing, surprising, or promise a list of helpful solutions.

Deliver on Your Promise

Now that you’ve written a strong call-to-action or a compelling headline, you need to ensure you don’t let your readers down. If you don’t deliver on your promise, how can you expect your followers to trust your site ever again?

Make sure you meet visitor expectations with a great landing page that leaves them satisfied and meets your marketing goals.

Play on emotions

If you want somebody to explore your post beyond the caption your need to spark audience emotion. The best way to do this is through storytelling. This can be tricky with limited characters, so get creative and look at what others are doing in your industry. Most companies find evoking the below emotions significantly impact engagement and increase link click-through.

• Humour
• Sadness
• Fear
• Surprised
• Angry