Best Time to Post on TikTok

Posting on Tiktok

If you’re trying to grow your TikTok following, you’re probably wondering, “What is the best time to post on TikTok?”

This is a difficult question to answer—especially considering how fast TikTok moves.

The platform now has a whopping one billion active users worldwide—and that number is growing. Teenagers using the platform have become global stars overnight. And trends on TikTok move at the speed of light.

As a result, TikTok growth tactics are continually changing and evolving.

Is there a best time to post on TikTok?

Yes and no. TikTok does a great job serving each of its users a highly personalized mix of digital content on the app’s main interface, the For You page. But usually, videos suggested on the For You page are no older than a couple of days.

So, for best results, you’ll want to post to TikTok when your audience is most likely to already be scrolling. In other words, finding your best time to post will require understanding where your marketing audience is located (time zones matter) and when they’re online.

Tips on finding your best time to post on TikTok

Review your best performing TikToks

As in the case of any other social media platform, the best way to find out what works for your audience is to check what’s been working for your audience.

Your TikTok analytics are the best source of information about your unique best times to post on the platform. Analyze the performance of your existing content and cross-reference views and digital engagements with posting times. If you find patterns, just keep doing more of what works!

Take a look at your competitors

You can learn a lot from the success of others.

Find accounts that address the same audience you’re trying to reach, and analyze their posting schedules. Take note of which of their videos are the most popular, and check for patterns. If you notice that TikToks published on specific days of the week do better than others, try posting on those days, and closely watch your analytics.

Know when your audience is online

Your audience is (obviously) the most likely to interact with your digital content when they’re active in the app. And knowing that the For You page mostly consists of fresh TikToks, you should be trying to align your publishing schedule with your audience’s activity patterns.

To find the times when your audience is most active in the digital app, check your Business or Creator account analytics:

• From your profile page, tap the three dots icon at the top right of the screen.
• Tap Business Suite, then Analytics.

Make adjustments when necessary

No social media strategy is set in stone.

TikTok is still a relatively new social network, and as such, it’s constantly evolving. New users are joining the platform every day, and new marketing features that can potentially affect your spot in TikTok’s algorithm are regularly added.

This means that your posting schedule will also evolve over time. Whenever you notice a dip in performance, revisit these tips to find new best times to post.