How to Calculate Total Addressable Market (TAM)?
What is Total Addressable Market? Total addressable market or TAM refers to the total market demand for a product or service. It’s the most amount of revenue a business can possibly generate by selling their product or service in a specific market. Unless they're a monopoly, most companies can’t capture the total addressable market for their product or service. Even if a company just has one competitor, it would still be extremely difficult for them to convince an entire market to only buy their marketing product or service. That’s why most companies also measure their serviceable available market to determine how many customers
How to Use Pinterest Analytics?
What is Pinterest Analytics? Pinterest Analytics is available to Pinterest users. It provides interesting information about how users' profiles, boards, pins, and social ads are performing. Thanks to the information provided by this tool, digital content creators get insights about their target audience and trends in the market. In addition, it also comes in handy when setting goals and designing a content strategy for the social network. Because Pinterest Analytics will help you learn more about your audience and their needs, you will be able to better target your campaigns and publications and thus increase your sales. Why Use Pinterest Analytics? Pinterest Analytics offers the ability to sort your data from
NPS Benefits: Why Use Net Promoter Score?
What is the Net Promoter Score? Net Promoter Score is a benchmarking tool for customer satisfaction. The NPS method, which is based on a two-minute survey, gives insights about customer loyalty by measuring customers’ willingness to recommend a business to a friend or acquaintance. NPS differs from other related benchmarks, such as the customer satisfaction score, by indicating a customer’s general sentiment about a brand as opposed to their opinion on particular interactions or purchases. Because of this, it crops up frequently in discussions about customer experience. In addition, net promoter score is a standard benchmark used by digital companies worldwide. This makes
Near Me Searches: How To Optimize For It?
The Rise of "Near Me" Searches Near me searches are critical for marketers, since it allows you to reach your intended customers during micro-moments when they most desire your service or product. In the past two years, "Near me" searches have witnessed exponential growth, as highlighted in the stats below: There has been 150% growth for phrases like "near me now". For example "Pizza near me now". There has been a 900% growth for phrases like "near me tonight/today". For example "clubs near me tonight". There has been 200% growth for phrases like "now" + "near me". For example "stores open near
What is Dark Marketing?
Dark Marketing Dark marketing is a trend that focuses on ultra-targeted and hyper-customized marketing to specifically reach a brand's niche target audience and no one else. Apple is actually using Twitter to communicate with its target audience. But it does so through dark posts, sponsored posts that can only be seen by a limited number of users. Dark marketing is as selective as possible. It is not interested in reaching as many people as possible, but only those that the brand has identified as its ideal customer. This type of marketing is only possible thanks to the large amount of information available about