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August 2022

Facebook Ad Mistakes More complexity can lead to more Facebook ad mistakes that reduce campaign effectiveness. Ultimately, this makes advertisers conclude that Facebook ads aren’t worth their time or are unsuitable for their business — which isn’t true. Keep reading to learn about some of the most common Facebook ad mistakes to avoid. These might be making you look unprofessional, causing inefficiencies, or slowing growth. Common Facebook Ad Mistakes Poor buyer personas and targeting Facebook is a competitive platform. It is filled with people of all age groups and holds a lot of potential for brands to grow. Even after a bunch of other social media marketing

What is Revenue Operations? Revenue operations (or RevOps), is the alignment of marketing, sales, and customer success operations across the full customer life cycle or funnel, to drive growth through operational efficiency. This includes increased communication between areas, more access to data, better data flow between departments, and a holistic approach in looking at organizational objectives. RevOps works by centralizing four previously separate departments: sales operations, marketing operations, customer success operations and systems. The old approach of siloed operational teams isn’t working anymore and that is why centralized revenue operations functions will have a large effect on sales teams in the upcoming years.

What is SEO-Friendly URL? SEO-Friendly URL is human-readable text that was designed to replace the numbers (IP addresses) that computers use to communicate with servers. They also identify the file structure on the given website. A URL consists of a protocol, domain name, and path (which includes the specific subfolder structure where a page is located). URLs also contain things like the specific folders and/or subfolders that are on a given website, any parameters (like click tracking or session IDs) that might be stored in the URL, and anchors that allow visitors to jump to a specific point in the resource. Why do URLs

What Is a Consumer Panel? A consumer panel consists of creating a group of people and collecting their opinions about a product or digital service. The people selected should be as diverse a sample of the target audience as possible. It is also important that they commit to being honest since all the data obtained will form part of the market research that will determine whether or not changes need to be made before launching the product or service. Types of Consumer Panels Trend-setting consumer panel: made up of people who are trendsetters or who often serve as a source of inspiration for others. Their opinion can

What is a Facebook Poll? A Facebook poll is what its name suggests, a poll created on Facebook by anyone who has a Facebook account. Polls are a free feature that can be created on your timeline, story, or business digital page. This feature allows you to ask a question and give answers in a multiple-choice format, to choose from, for your audience. They can click on the answer they want, from the choices you created or add their own answer if you give them that option. You can put a deadline on the poll, after which users can not submit their answers anymore. After