Reach vs Impressions: What’s the Difference?
Reach vs. Impressions To understand the main difference between reach vs impressions, think about how you scroll through your social media news feed every day. Your social media news feed displays hundreds of articles, photos, and videos. But you only click on a few of them that you find interesting. That’s where reach vs impression comes in. The social media content that you look at counts as reach. In simple terms, reach is the number of users who choose to see a brand’s content. Reach focuses on getting people to click on your social media content. On the other hand, impressions refers to the total number of
How Does Semantic SEO Improve Rankings?
What is Semantic SEO? Semantic SEO refers to the practice of optimizing your content for collective topics that are connected, rather than single keywords. That means that when you create digital content which you want to rank for a certain keyword and answer a specific query, you will anticipate the questions that would naturally come to a reader after the initial query. By including the answers to these questions as well, your content has a chance to rank for a variety of relevant keywords, and ultimately a chance to rank for a longer period of time. Semantic SEO Strategies For Higher Rankings Optimize For Keyword
Website Wireframe: What is it and how to use it?
What is a website wireframe? A website wireframe is used to map out the main features and navigation of a new website design. It gives an idea of the site's functionality before considering visual design elements, like content and color schemes. Layouts and features such as menus and buttons are mapped out to assess the overall experience of the end user. A website wireframe also provides a practical map of the project for team members to see where everything will go as they complete related digital tasks. The Purpose of Website Wireframes: Key Takeaways Wireframes give the content creators and owners a visual overview
How PR and SEO Work Together for Better Results?
PR and SEO PR and SEO are powerful tools in engaging the public. But as the media landscape has become increasingly online-only, combining PR services with SEO efforts has become essential. Together, they have formed a new concept that has the potential to help businesses dominate online search queries So how can SEO and PR work together to deliver great campaigns and achieve even better results? Six ways the SEO and PR are working together: Optimizing links in earned coverage Having a strong backlink digital profile is a key contributor to improving search engine rankings. When placing press releases, developing content or working with media
How to Reply to Social Media Comments?
Is it important to reply to comments on social media? Replying to social media comments should be a key element of your social media marketing strategy. Interacting with your audience through social comments is an effective way to connect with your target market. By providing great customer service through social comments, you retain existing customers and win new ones. Should you reply to everything and everyone? The short answer is yes. And no. If your company gets thousands of comments every day, it’s impossible to answer everyone. You should try to interact with your followers as much as you can, which will inevitably look