Effective Graphic Design Trends for Social Media

Graphic Design Trends

Graphic design trends across social media channels are seeing a departure from the subdued, monochromatic, minimalist, and muted aesthetics. Instead, designers and marketers are moving towards festive, bright, and saturated colors and a collective emphasis on the unconventional – font pairings, color palettes, and layout.

There are various graphic design principles to bear in mind with your social media marketing campaigns, such as:

• Using brand colors consistently: Remember, social media is a visual representation of your brand and is just as impactful as other mediums, such as your website. So, keep your brand’s color scheme consistent across platforms.
• Choose fonts that reflect your business’ character: Make sure they’re legible, too!
• Consider introducing movement: As a growing trend, networks’ algorithms reward native video content.
• Remember size: Social media platforms have design guidelines, including information about optimal content sizes. Too big? It could take too long to load. Too small? It could be pixelated and affect the quality.
• Follow graphic design trends: Like social media, design trends come and go. Read on to find out some popular design trends taking over social media.

Social Media Graphic Design Trends

2D/3D Mashup

The 2D/3D mash-uptrend is likely to take the social media marketing world by storm. It is a way of using existing forms and adding an element of 3D to them.

Many businesses and brands have already begun using this trend in their graphics, and it is growing in popularity. This unique trend can be used to create illusions that are interactive and engaging with the users.

Custom Typography

Custom typography will also become a very popular trend in social media graphic design as more businesses are switching to this style.

This is because custom typography allows businesses to add their personal touch to their graphics, which helps them create a memorable brand experience for their users.

Retro Style

Retro-style graphics will be a strong trend in social media graphic design in 2022. Using vintage designs and images with a modern twist is sure to gain popularity as the old ways of doing things are actually quite good. This retro-style graphic design is perfect for businesses that have an impeccable sense of nostalgia or even business professionals that have a fascination with the past.

Fabric Text

Fabric text is another very popular trend in social media graphic design that seems to be growing every year. Stretching and displaying text on fabric is an effective way to clearly explain a message or message your branding idea through visually appealing designs.

For example, using fabric to display your Instagram logo or Facebook profile picture will give an appeal to your marketing brand.

Twisted Fonts

Twisted fonts are going to become a popular trend in social media graphic design in 2022. This is because twisted fonts are used to give an artistic touch to the messages. They are also used to draw attention to certain portions of a design.

Despite the fact that most people have never heard of twisted fonts, they actually make for excellent designs as they absorb some of the light and create attractive effects.

Social Media Graphics Collage

Social media graphics collage is also likely to be a very popular trend in social media graphic design as more businesses begin using them. Using this layout requires optimization of digital images and text, but it looks very pleasing on a website or blog page.

90’s Nostalgia

90’s nostalgia is likely to be a very popular trend in social media graphic design. The trend involves looking back at the past and creating content that has a touch of 90’snostalgia.

Instagram, for example, has been loaded with 90’s photos recently to appeal to its millennial users.

Environmental Graphics

When it comes to designing graphics, keeping the environment in mind is important because you want your digital message to reach out to as many people as possible.

These days most social media networks are encouraging businesses to use green graphics and images that are friendly towards the environment.

Holographic Designs

In 2022,holographic designs are likely to be a very popular trend in social media graphic design. Creating holographic graphics requires computational power and a lot of hard work.

However, technologies like 3D printing mean that we are getting closer and closer to creating holographic images.