How to Use Social Media Walls for Events?

Where are social walls used?

Social media walls are exceedingly engaging tools that are used by event organizers widely. They are highly popular for events such as virtual events, conferences weddings, music concerts, corporate events, product launches, etc. They also contain the latest updates and posts from all the social media channels from the global followers of the brand.

Why use a social wall for an event in the first place?

Gives you a Visual Footprint

A Social wall displays visual user-generated content that appeals visually to a wide range of audiences. This creates a scintillating response and increases your visual footprint.

Leveraged Marketing by Brand Customers

Social walls at events are the new social media marketing tools for any brand. Displaying customer-generated content in return enhances the engagement of the audience with your brand products and services. It is the best way to drive brand promotion using user-generated content to develop a brand image and build a trust factor.

Increases Audience Engagement

Social media wall gives the exact opportunity to the audience of an event, hence, increasing their engagement in the event.

This encourages the attendees to post more about your event and let others know what they are missing out. That’s the cascaded marketing advantage these social walls provide. The audience markets for your event for you without even you paying them to do so.

Creates a Community and Buzz around the event

Engaging attendees of an event through social wall displaying their online feeds on a big screen links them together through the different hashtag campaigns, live Instagram feed campaigns, Twitter feeds etc. This creates a sense of community among the audience and the probability of them responding to you in the future likely increases.

Helps you identify your Target Audience

A social wall allows you to know your likes, dislikes, preferences, and digital behavior through the real-time online feed. This helps you to identify your target audience and approach them in a better way.

Engagement of the audience on the social wall through contests like Maximum ReTweet Leaderboards, Selfie contests, Maximum Social Activity, Questionnaire, etc. also helps to target your audience.

How to Use Social Media Wall for Events

CREATE A STRONG EVENT HASHTAG

In order to set up a social wall, you first need a strong digital hashtag.

Before settling on anything, search within your chosen social account/s to make sure it isn’t already being used.  It’s also good practice to plan out your hashtag well in advance so you can incorporate it into all your event’s promotional efforts.

CHOOSE THE PERFECT SOCIAL DISPLAY

When it comes to choosing the right display for your event’s social feed, the sky’s really the limit. If you’re looking for a huge social media feed to be the centerpiece of your event, a video wall rental is probably the way to go. You could also use a large monitor or a series of monitors scattered around your marketing event.

DIRECT & INSPIRE CONVERSATION

It’s important to inspire your audience to share (& keep sharing!) their posts or you may be left with a lack of engagement on your wall. Use your social display to pose questions to attendees and throw out marketing topics & picture ideas.

MODERATE YOUR SOCIAL WALL FEED

Most of the time, automatically displaying all posts in your feed is ok for your social wall. However, if you want to select specific posts to include, you’ll need someone on hand to moderate. This will also be a huge help for picking out prize winners, featuring thought leaders and keeping out unwanted traffic.