How to Set Up your WhatsApp Business Catalog?
What are WhatsApp Business Catalogs?
WhatsApp Business catalogs allow you to display and share products and services with your current and potential customers. With catalogs, you can show descriptions, photos, and prices of products to your users straight from WhatsApp. Companies can upload up to 500 products in their catalog.
These have been around for a couple of years, but they now incorporate a promising new feature for brands: Collections. With Collections, sellers can better organize marketing products and buyers can avoid having to browse through huge listings to find what they are looking for.
How to create a product catalog on WhatsApp Business
Here’s how to create a product catalog on WhatsApp Business in 7 simple steps:
- Open the WhatsApp Business app and click on the more options icon in the right upper corner.
- Go to Settings > Business tools > Catalog.
- Click on Add new item to create a new catalog.
- Click the plus icon and then Add images.
- Click on Gallery and select photos or click on Camera to take photos.
- Add a name to your photo and optional details such as price, description, website link, and product/service code.
- Click on save.
WhatsApp Catalog best practices to follow
Add products in focus
A business can add up to 500 items to their product catalog, but that does not mean you list them all. We recommend adding only your best sellers, marketing products that are the most profitable or in demand to your digital catalog.
This makes it simpler for your consumers to browse through the catalog and find products of their interest. An endless scroll can result in choice-overload, leading to drop-offs from the buyer journey.
Create collections when required
If you are adding products from different categories of your store, make sure you categorize them using collections. This helps consumers browse through the catalog items with a lot more ease, finding products they want to buy much faster. But just like the items added to the catalog, we recommend creating only collections that are important. Don’t create too many collections!
Focus on your product details
Don’t just add items and collections to your product catalog. Make sure you spend enough time describing the items as well so that a consumer doesn’t need to reach out to you for the simplest of details.
Product details include a clear product name, description, product code (in case they want to visit your store for the same), product pricing, link to the website product page, and digital product pictures.
Update your catalog often
Never treat your WhatsApp catalog as a set it and forget it. You need to monitor the response to the items added to your catalog and update it frequently. This includes adding, modifying/ editing, or removing items from the catalog that your WhatsApp consumers don’t seem to be interested in.
If you make use of WhatsApp Business API solutions like Interakt, you will be able to see which of the catalog items get the most queries or get shared the most. This helps you make a data-driven decision on what goes into your WhatsApp catalog.