Social Media Tactics That Will Boost Your Strategy
Social Media Tactics
Social media tactics involve taking your brand to one of the many social media networks available and using those platforms to increase your customer base. From Twitter to LinkedIn, a large portion of your audience likely spends some time on social media. The best social media marketers know how to use that presence to their advantage.
Social Media Marketing Tactics
Develop your brand voice
While a humorous approach may not make sense for every brand on every platform, it is still important to develop a brand voice. As social media tactics has been around for over 20 years now, most users see right through the run-of-the-mill corporate jargon and brand speak. They will not give the time of day to accounts that post the same self-promotions but in different words day after day. Consumers want to be entertained, feel understood, and find value in your content.
Research the platforms your audience uses
Marketers know there are a lot of social media digital platforms out there. Most people think of Twitter, Facebook, LinkedIn, YouTube and Instagram as the primary channels to promote their brand, but today, there’s also Snapchat, TikTok, Pinterest, Tumblr, Reddit and others.
There’s a misconception among some marketers and social media managers that they need to be on every social media platform to stay relevant and grow their audience. This simply isn’t true, nor manageable. Take time to learn your target audience, identify which platforms they use most frequently, and focus on nailing those first.
Share more than just your own content
Is your business’s social media profile filled with nothing but self-promotion posts? If so, it’s time for a change. In these situations, you run the risk of coming across as too “sales-y” and self-serving, and your followers’ social feeds are probably filled with enough advertisements already.
Instead, make your page more appealing by sharing content from other brands and influencers alongside your own original posts. If you see something you think would be helpful or intriguing to your audience, share it! Add value by including your own insight, asking a question, or highlighting a useful quote when you share to enhance social media tactics.
Promote your content through paid advertising
One you have created awesome, relatable social media content on the right digital channels for your audience, it’s time to make sure that people see what you’re posting. Like we mentioned, algorithm changes have made it increasingly difficult for content to be seen organically. This means finding promotional opportunities is key to increasing your marketing reach and, by proxy, your web traffic and revenue.
Leveraging paid social ads is key, as all social media platforms prioritize ads over organic posts. Most platforms have the option to create advertisements once you have a business profile.
Listen More to Prospect Customers
Experts reveal that most entrepreneurs build great social marketing platforms and programs by listening more to the customers. Instead of promoting your small business on various social media platforms, you must consider listening to customers’ views and opinions. Preferably, use social media tactics to interact with your customers or prospective clients.
Incorporate Social Commerce in Your Brand Marketing
Social commerce is essential to enhancing your social media tactics and brand growth goals. It involves selling your services and products online directly through various social media marketing platforms. After attracting your targeted audience, you can have some of your products. Or services online and sell them to your client.