Headline Copywriting

A catchy headline ensures that more people in your target audience want to read your content, while a bad blog post title can push them away. So when writing, publishing or promoting your next piece of content, you must take the time to ensure the best headline copywriting.

The following best practices will help you craft irresistible article titles that promise to attract readers and engage their interest in your content.

It’s not possible to use all these tricks at once to write a headline, but you can combine two or three of these to generate catchy titles.

Best practices for writing a headline

Keep It Short, Simple, and to the Point

Great headline goes directly to the point of your content. Don’t try to be clever or intriguing. Clear headlines don’t play with words or try to make a joke. Most people will miss it. So, don’t do it. Get to the point! Bring out the benefits and make clear offers when talking about your products and services. The same applies to your content marketing articles and digital videos. The headline should answer your audience’s question “what’s in it for me.”

Be Clear About Your Main Benefit

Don’t list features! Turn features into benefits and make sure you put the most important one in your headline. Your headline is an ad for your content that has to convince the audience that your content has the answers they are looking for. If you promise them value in the headline, they will click through to get it.

Announce Exciting News (News Your Audience Cares About)

Nobody cares about your company news – seriously. But people do care about the things that are important to them. Let them know that there is something new that makes a difference in their lives. Most businesses do not have a constant stream of news, so use old material and present it in a novel way. Use newsjacking to tie your digital content to recent and upcoming events.

Questions in the Headline

The question in the headline should be something that your audience wants to know. If you ask something they don’t care about, then you’ll lose them. To be interesting, you need to tie the question to your main marketing benefit. You aim for one of two responses:

“Yes” as in do you want to know how to get a result that is amazing?
“Hmm? Tell me!” – This tool blew the analysts’ expectations

The title is the perfect place to put your keywords. Choose the most important keywords that define your industry or are closely related to the article’s topic. Use free keyword planning tools for this. However, remember not to overdo it with the number of keywords in the header. Otherwise, you’ll get an effect keyword stuffing that looks unnatural.

By Ziad Abdallah