Social Media Marketing Goals
Your organization needs to set SMART social media marketing goals so successes and failures can be appropriately measured. More often than not, especially in the beginning. It is better to focus on engagement and building a social media presence. Social media marketing is a multi-faceted approach. when used properly can help grow your business by creating brand awareness, engaging with customers, and finding new customers.
Social Media Marketing Goals
You can pursue a huge variety of goals with social media marketing — it depends on your overall marketing strategy. Here are some examples of popular goals for SMM:
- community engagement increase;
- sales and lead generation;
- customer retention;
- website traffic growth;
- audience growth;
- handling negative feedback;
- feedback search;
- competitors and trends monitoring;
- increasing brand awareness;
- consumer demand research.
No matter what your goals are, you have to define them precisely — it will help create your SMM strategy and content.
Social Media Marketing Tools
Ten years ago, social networks were a small field, and it was easy for marketers to manage them manually. Today promoting your brand via social media is a tough job, which demands a lot of additional tools to make everything work.
Implements for social media marketing can be used for these purposes:
- mentions monitoring;
- posts creation and scheduling;
- brand-user communication;
- performance analytics.
How can I create a social media marketing strategy?
It’s impossible to do effective marketing on social networks without a well-produced social media strategy. We’ve already published a precise guide on how to create a content marketing strategy to promote your brand. Here we’ll just sum up the main points:
- Determine your goals for social media. Align your SMM goals with the overall goals of your business.
- Analyze the target audience of your brand. You have to define your customer persona to reach their hearts. Learn how to work with your target audience on social media.
- Choose key social media platforms. Not all of them may suit your business, use platforms that are popular with your target demographic.
- Choose your brand’s tone of voice. The way that you interact with customers defines how they perceive your business.
- Create an SMM content plan. Include several types of content, namely promotional, entertaining, and informative.
- Define KPIs to measure your success. They should strongly correlate with the initial goals of your social media marketing efforts.
Social media is great for interacting with customers around the clock. Moreover, at least half of your clients expect your business to be open and ready to help 24/7. The only way to satisfy this need without using extra budget resources is to integrate chatbots into your social media platforms.
The finance, healthcare, education, travel, and real estate industries benefit the most from using chatbots. In fact, the usage of them is beneficial for any business, which specializes in customer care rather than sales, and requires customer support or other types of consulting. Chatbots help firms to save 30% on customer support expenditures.
Increase brand awareness
54% of users research products through social media. So, a brand should have high-quality accounts on different social networks to take advantage of the users’ social media interests. In this case, potential customers can reach a brand on their favorite platform. Furthermore, excellent service through social media is also crucial. People expect companies to help them, and, if the assistance was excellent, they are happy to recommend the brand to others — 71% of users will recommend a company if they had a positive experience with a company on social media.