Facebook vs LinkedIn: Which is Better for Business?

Facebook and LinkedIn

When comparing Facebook and LinkedIn, each have similarities yet each seem to be completely different in nature. It can be very confusing!

LinkedIn is a business platform that was initially made for recruitment purposes. Now, it has many features that are presented in entertainment-based platforms like videos, private messages, and stories.

On the other hand, Facebook is a social networking platform that was originally made for connecting with people. It also went beyond itself by acquiring new features and other platforms.

What are the Business Benefits of LinkedIn?

LinkedIn is a wonderful place to headhunt new talent for your team or discuss potential collaborations with other professionals, experts, and thought leaders, as well.

In addition, LinkedIn can help you:

• Gain exposure via both on-platform searches and Google searches.
• Generate high-quality leads and become a trusted resource for industry information.
• Build authority as a trusted thought leader and industry expert.
• Make meaningful business connections with other professionals across various industries.
• Showcase your business accomplishments and show what you have to offer at a glance.

What are the Business Benefits of Facebook?

Facebook is still the name to beat when it comes to the sheer number of active monthly users — approximately 2.89 billion — so it’s an excellent choice for marketers looking to get the word out about a new product, service, or offer.

It’s also a terrific place to build brand recognition, jump into relevant conversations, and start building the close relationships with your customers that they crave.

Establishing and maintaining an active business presence on Facebook is also great for:

• Saving money on marketing expenses.
• Targeting specific audiences and expanding into new demographics.
• Building an incredible degree of brand loyalty.
• Boosting traffic to your marketing website, blog, and online shops, as well as supporting SEO.
• Becoming a daily part of your average customer’s life, as well as the conversations they’re having with those most important to them.

LinkedIn Groups vs. Facebook Groups

The Groups feature on both LinkedIn and Facebook gives businesses the chance to mingle and connect with prospects and other like-minded businesses.

However, it’s critical to keep in mind people’s motives when they’re on different marketing sites. When users are engaging with others in LinkedIn Groups, there’s a high chance they’re in a work-related mindset in some capacity.

In Facebook Groups, on the other hand, people are more likely to share their personal opinions on everything – from lifestyle and food to politics and hobbies.

So, when determining which Groups feature is best for you, think about the audience you’re targeting.

For instance, if you’re targeting general consumers with an interest in cooking because you’re selling the latest food blender, Facebook Groups is probably the way to go.

However, if you’re selling a high-priced service for top-tier management personnel, LinkedIn Groups might be a better bet.

LinkedIn Ads vs. Facebook Ads

Both Facebook and LinkedIn provide a diverse range of digital ad types, including carousel, video, and lead ads. Since Facebook has a larger user base, your ads are capable of reaching more people. With Facebook, you can also target based on more personalized information, like behavior or life milestones. However, LinkedIn offers its own targeting capabilities and is better at lead generation for digital businesses.

Which one you decide to use depends entirely on what industry you’re in, who you’re trying to reach, and your marketing goals.

It’s also important to note that you don’t necessarily have to choose. Perhaps you use LinkedIn for a targeted lead generation campaign, while you use Facebook to increase brand awareness and engage with your customers.