Best Types of Content for LinkedIn
Content on LinkedIn
Engaging content for LinkedIn is one of the best ways to get people interacting with you.
Find an article that you find interesting, bonus points if it’s in your area of expertise, share it, and add your own comment on why you find it interesting. Why is this piece of content important? What do you think is the most important part people should pay attention to? Give them a reason to care about the information you just posted.
Types Of Content You Should Be Sharing On LinkedIn
Video Content
Over the years, LinkedIn has added many features to keep up with other social media networks and increase its number of active users. LinkedIn Video is a great example. Since its launch in 2017, the content format has become very popular.
LinkedIn requires each video to have at least 400 words of text. Use the words to describe your video and include a call-to-action (CTA).
LinkedIn Live
LinkedIn Live was introduced in 2019 and allows professionals to connect with their communities in real time. It is similar to Facebook Live. If you want to go live, you have to submit an application on LinkedIn. After your application gets approved, you can start creating live videos.
Always create videos on relevant topics. You can get ideas from brand-related topics that perform well on LinkedIn. You can also read LinkedIn’s blog to get more ideas. Set a schedule for your marketing live videos because consistency is key to effective marketing. You can plan to live stream at a specific time daily, weekly, biweekly, or monthly.
Image Content
Research has shown that people recall almost 65% of the visual content they see up to three days later. However, they only remember about 10% of written content in the same time period.
One way you can make your LinkedIn status updates stand out is by adding images. The best size for LinkedIn images is 550 x 375 pixels, as LinkedIn sponsored updates (ads) have equally sized images. Attractive and compelling images get a lot of attention on LinkedIn.
When should you share images on LinkedIn?
- When you want to show off your company’s personality
- When you want to add a human element to your posts
Blog Posts
Blogging is a great way to spread the word about your business and showcase your expertise. It helps you connect with your audience and gets them to engage with your business. You forge strong relationships with them and convert them into loyal customers.
When you share blog posts on LinkedIn, you attract people who are interested in what you have to say. After they read your high-quality articles, they may check out your website to learn more about your company. They may also share the posts with their audiences, helping expand their reach.
External Links
If you don’t have time to write a lengthy post, you can share a link to your digital website, blog, an app, a document, or a downloadable file. You can also embed videos from YouTube and other sources.
However, most of your connections and followers won’t be able to see your post because LinkedIn does not like external links in posts. But there’s a workaround. The best way to share links on LinkedIn without affecting your posts’ reach is by including them after publishing. Write the post, publish it, then edit it and include the link.
Business Documents
Some years ago, you could only add documents to your LinkedIn page or digital messages. But in early 2019, LinkedIn announced that all of its members could upload documents and presentations directly to their feed or in group posts.
Uploading documents and presentations is a great way to build your professional presence on the platform. Documents allow you to share knowledge with your community and start rich conversations.