Ways To Improve Your Pinterest Marketing Strategy
What is Pinterest Marketing?
Pinterest marketing is a set of tactics that incorporate Pinterest into your business’s bigger social media marketing strategy to reach new audiences and grow awareness for your brands and products.
According to Pinterest Business, social media marketers turn to the platform to:
- Reach a new audience and grow an online presence.
- Drive more traffic to the business’s website or online store.
- Encourage conversions like newsletter sign-ups, ticket sales or purchases.
How to Develop a Pinterest Marketing Strategy?
Optimize Your Pinterest Business Account
First on our list of Pinterest marketing strategies deals with the appearance and performance of your Pinterest page.
The goal is to make use of branded elements to ensure recognizability and offer your audience all the essential information they need to understand and interact with your business.
Try Different Pin Formats & Post Ideas
The effectiveness of your Pinterest marketing strategy relies on the quality of your content. So, in order to promote your brand successfully on Pinterest, you have to share pins that align with your business goals.
The key to a successful Pinterest content strategy is to adjust your content based on your target audience and maintain a consistent posting schedule week after week.
Here are some of the most effective Pinterest post formats for brands:
- Product rich pins – Showcase your offerings with appealing product imagery and highlight the features your audience finds most helpful. Include pricing, availability, and product information directly to your pin.
- Video pins – Keep your audience engaged by creating short tutorials, unboxing videos, reviews, and more. You can even extract highlights from your existing long-form content (interviews, webinars, podcasts, etc.) and turn them into high-performing Pinterest videos.
- Story pins – Do you want to tell a story or provide step-by-step instructions in an interactive way? Use story pins to get your message across and keep your followers tapping away for more content.
- Article rich pins – Generate more website traffic by promoting your articles on Pinterest. Add the title of your blog post along with a brief description and the author’s name to redirect your followers to your marketing blog.
- Shoppable pins – Eliminate the multiple steps that slow down the buying process. Make it easy for your customers to purchase from you directly from your pins.
Plan Multiple Pinterest Boards Ahead of Time
When you are just setting up your Pinterest account, it’s recommended you prepare at least five boards that go with your niche and industry. Why? Because this gives you the ideal context in which you can place and promote your products and services.
Here are some Pinterest board ideas for furniture stores:
- Kitchen decoration ideas
- Tips to make your apartment look more spacious
- How to decorate your bedroom
- Furniture pieces that
- Book reading corner ideas
Customize Your Visuals
When creating content for Pinterest, most of your focus should go into creating your visuals.
From a practical standpoint, the first thing you should consider is size. Images get cut off on feeds if the ratio is greater than 1:3.5. So, you have to find the ideal image size that will ensure your visuals will look the part no matter where your followers spot them.
Join Group Boards to Target Specific Pinterest Users
A community board is a space where the owner invites multiple creators to contribute to a collection of visuals dedicated to a certain topic.
This works as a promotional strategy because it exposes your content to a larger audience. Not to mention that you will gain access to new ideas and visuals that will inspire your future digital content.
There are plenty of boards dedicated to niche markets, so you don’t have to worry about finding one that works for your digital brand.