Reasons Behind your Sudden Drop in Website Traffic
Organic Search Traffic Drop Has your website recently experienced a drop in website traffic? It's all too easy to panic when you lose significant rankings for your key phrases, but in most cases the change is short term, and it's often possible to make a full recovery. Once you’ve identified the causes, you can work on a plan to help you climb back to where you want to be. Reasons For a Sudden Drop In Organic Traffic Algorithm Changes A very basic reason, but no less important for the safety of your website. Sometimes Google will update their algorithm and, for a variety of reasons,
Top Web Design Trends to Follow
Web Design Trends Using web design trends can help you draw on the latest techniques to meet user needs—but you also need to ask questions and weigh which trends will most benefit your particular users and brand. Speak to your customers before and after you make any big design decisions to ensure those website changes solve their problems and create an optimal user experience. Current Web Design Trends: Bold Typography While the use of bold typography can be an excellent way to capture attention, it is important to use it sparingly. If every element on a page is shouting for attention, the overall effect will
Facebook vs LinkedIn: Which is Better for Business?
Facebook and LinkedIn When comparing Facebook and LinkedIn, each have similarities yet each seem to be completely different in nature. It can be very confusing! LinkedIn is a business platform that was initially made for recruitment purposes. Now, it has many features that are presented in entertainment-based platforms like videos, private messages, and stories. On the other hand, Facebook is a social networking platform that was originally made for connecting with people. It also went beyond itself by acquiring new features and other platforms. What are the Business Benefits of LinkedIn? LinkedIn is a wonderful place to headhunt new talent for your team or discuss potential collaborations with
Social Media Marketing Goals
A key part of building a brand using social media is setting targeted goals and developing your social media marketing strategy with a clear direction. Taking the time to identify clear social media goals will help you get the most out of social media marketing campaigns. Social Media Marketing Goals Goal 1: Increasing Brand Awareness Increasing brand awareness is all about getting the message out to potential customers. In practice, this means more than just posting content to social media — it’s about posting content to social media sites where it will be seen by your target audience. Potential KPIs and metrics: Total number
What are the Elements of a Marketing Mix?
What is a marketing mix? The marketing mix is the set of controllable, tactical marketing tools that a company uses to produce a desired response from its target market. It consists of everything that a company can do to influence demand for its product. It is also a tool to help marketing planning and execution. It's importance: There are several benefits of the marketing mix that makes it important to businesses; Helps understand what your product or service can offer to your customers Helps plan a successful product offering Helps with planning, developing and executing effective marketing strategies Helps businesses make use of their strengths and