Tips for Creating a Great Business Marketing Plan
What is a Marketing Plan? A business marketing plan is a report that outlines your marketing strategy for your products or services, which could be applicable for the coming year, quarter or month. Typically, a marketing plan includes: An overview of your business’s marketing and advertising goals A description of your business’s current marketing position A timeline of when tasks within your strategy will be completed Key performance indicators (KPIs) you will be tracking A description of your business’s target market and customer needs A description of how you will measure the performance of the strategy Marketing plan vs. marketing strategy Although often used interchangeably,
YouTube Ads: How to Optimize Them?
What are YouTube Ads? YouTube ads are video promotions that appear on the channel’s website and app, as well as on its partner sites known as the Google Display Network (GDN). Because YouTube is part of Google, its advertisers benefit from the depth of Google’s user data. This information—gathered from viewers’ Google search histories and their YouTube viewing habits—can be used to narrowly focus an ad campaign. 6 Types of YouTube Ads: In-feed ads An in-feed ad, formerly known as a video discovery ad, appears as if it’s a regular search result, just with a little more information so you know it’s an ad. The ultimate
What is the functions.php File in WordPress?
What is functions.php? In WordPress, functions.php or the theme functions file is a template included in WordPress themes. It acts like a plugin for your WordPress site that’s automatically activated with your current theme. The functions.php file uses PHP code to add features or change default features on a WordPress site. For example, a WordPress theme might add a bit of code to the theme’s functions.php file in order to add a new widget area to the footer, or add a custom welcome message to the WordPress dashboard. The possibilities are endless! Why PHP Is Important for Website Owners You don’t need to be a PHP master in order
Social Media Marketing Goals
Your organization needs to set SMART social media marketing goals so successes and failures can be appropriately measured. More often than not, especially in the beginning. It is better to focus on engagement and building a social media presence. Social media marketing is a multi-faceted approach. when used properly can help grow your business by creating brand awareness, engaging with customers, and finding new customers. Social Media Marketing Goals You can pursue a huge variety of goals with social media marketing — it depends on your overall marketing strategy. Here are some examples of popular goals for SMM: community engagement increase; sales
How Can You Build Quality Natural Links?
Natural Links Natural links act like votes or endorsements from other sites — the more you have, the more people will understand that you produce quality, insightful content. But how do you get all of those links in the first place? After all, most people only want to link to sites that they know, so you won’t find many that want to link to your brand-new website. Is natural link building important? It is widely accepted in the SEO industry that having natural links is the best, safest, fastest and among the most efficient ways to promote a blog or website. With natural links you