How Does Google AdSense Work?
Google AdSense Google AdSense is a Google product that enables publishers to earn money by displaying ads on their websites, blogs, or YouTube videos. You get paid by Google when a visitor clicks on the ad or based on ad impressions, according to the type of ad. The advertisements can be text, images, video, or interactive media. These ads are selected by an automated ad auction system. The auction selects the highest bidder among bidding users of Google AdWords. Google selects the ads for your site by using different types of targeting: Contextual targeting – they analyze the keywords used, the word frequency, and link structure to determine the webpage
Pros & Cons of Infinite Scrolling
What is Infinite Scrolling? Infinite scrolling is a technique based on the idea that content is loaded continuously as users scroll down the page. This eliminates the need for pagination and allows for a seamless experience. Why? Because users can keep scrolling down to see more content without having to click through to another page. Infinite scroll is a part of technical SEO strategy and is mostly used to increase user comfort when navigating a website. However, while it’s good for users, it doesn’t always have to be SEO and Google crawlers-friendly solution. The Pros & Cons of Infinite Scrolling The Pros 1) They’re great for smartphones. It’s easier to scroll on a touchscreen phone
Why is Social Media Marketing Important For Every Business?
According to a 2020 survey, there are around 3.96 billion active social media marketing users. It makes it one of the most popular online platforms. In current times, businesses compete to achieve the heights of success. Well, it is not a matter of days, it takes tremendous effort to make your business successful on social media. Social media is an indispensable part of a modern marketing strategy. However, it is essential to keep up with the trends. Social media marketing strategies are dynamic. They change overnight. You must implement the latest social media marketing trends as soon as possible to stand out
How Important Are XML & Image Sitemaps To Google?
XML Sitemaps For SEO purposes, you must build XML sitemaps and keep them up to date to help ensure that search engines index and crawl all the important pages on your site. While some view an XML sitemap as a “nice to have,” it’s actually an SEO best practice for every site to have at least one — even though Google says that sites under 500 pages might not need it. Sure, the search engines should be able to find all the pages by following links on the site, but the reality is that many sites don’t follow proper linking architecture. So it can be
6 Consumer Marketing Tactics That Work
What is Consumer Marketing? Consumer marketing is promoting a product or service to individual consumers for their personal use. It’s focused on enticing new customers to try a business’s products or services and keeping existing customers happy and loyal to a brand. Consumer Marketing vs. Business Marketing You’ve probably heard of the terms B2B and B2C marketing. Despite sounding similar and being a part of the world of marketing in general, both industries mainly focus on different key targets. With B2B, businesses are solely the main audience with this type of marketing. The B2B marketing industry has a finite set of audiences to cater to,