Tips for Marketing Your Brand on Clubhouse
What is Clubhouse?
Clubhouse is an invite-only social media app that allows users to launch or drop in on “Rooms” — or audio-only chat rooms with friends, followers, or the general public. To join the app, users must have an iPhone and receive an invitation from a Clubhouse member.
Clubhouse was launched in March 2020 by Paul Davison, who previously worked at companies including Pinterest and Google, and Rohan Seth, a former Google engineer. According to a post from Davison and Seth, Clubhouse was created after a handful of social media app experiments.
Can Clubhouse be used for marketing purposes?
Clubhouse is a great tool for brands to reach and expand their audience with niche thought leadership. Brands can establish a presence on Clubhouse to share their expertise and value to an audience that wants to listen. Because Clubhouse is all about having open, authentic discussions, it’s an effective way for brands to connect with audiences on a human level.
So, the answer to that all-important question is an enthusiastic yes. Clubhouse provides a marketing platform for brands to share their insight, boost brand awareness, and establish a community of highly engaged and active listeners. For marketers, this means hosting discussions, Q&As, and other virtual events to reach a refined audience.
This isn’t something that can happen overnight. Building brand awareness through Clubhouse takes a lot of time, energy, and marketing expertise. With the right tactics, tools, and attitude there’s no reason why Clubhouse can’t be just as effective a marketing tool as more established social media platforms.
4 Ways to Market Your Brand on Clubhouse
Optimize Your Clubhouse Brand Bio
The first three lines of your bio shown in your profile’s preview — so it’s a good idea to stand out.
According to String Nguyen, a trusted marketing and brand expert on the platform, “your first three lines set intention and credibility. With clear brand positioning, you’ll be able to amplify and attract your community.”
In simple terms? Be clear about who you are and what you do. Spell out how you can help fellow users.
Join Industry-relevant Rooms and Conversations
Speaking up is literally the name of the game when it comes to Clubhouse. And it’s the easiest way to gain exposure and build digital brand awareness.
Be active — join rooms that are relevant to your industry and use the stage to your advantage.
Start a Room That Taps into Your Industry Niche
Stage fright be gone — creating a room on Clubhouse is your ticket to success.
Thus, moderating a digital room lets you go beyond the boardroom and tap into your target audience. It offers a space to talk candidly and unlock valuable insights, all in real-time.
Looking for feedback on your latest product? Host a room, ask questions, and start taking notes!
Collaborate with Industry Leaders to Reach New Audiences
When it comes to Clubhouse, two voices are better than one.
The great thing about the platform is how easily you can co-host a club or room with other industry experts in your field.
By partnering with relevant brands and creators, you can leverage their audience and reach a community that is already engaged in your niche.