Twitter New Feature: Multimedia Update

New Twitter Multimedia Update

Twitter announced an update to multimedia sharing that, together with another update, makes it easier to discover videos and in essence transitions Twitter toward becoming a multimedia sharing platform.

The announcement states clearly and without ambiguity that its goal is to become “the best place to share media” and posted examples of the new functionalities.

Starting today any Twitter app users can upload up to four videos, images, and/or GIFs within a single tweet.

This change partners with another important update that adds a video carousel to the Explore feature.

The video carousel allows users to discover more videos to watch.

This brand-new Twitter update allows creators and brands to upload up to 4 images, videos, and/or GIFs in one tweet. All 4 media can be in the same format, or you can mix them as you like.

How to send multimedia tweets on Twitter

All you need to do is:

1. In the tweet composer, type the text and then tap on the photo icon.

2. Choose the media you want to post. This could be photos, GIFs, and videos.

3. Depending on the number of content, your selections will either appear side by side or in a grid.

When everything seems ready, hit the send button. The new multimedia marketing tweet will be posted.

Now what we don’t know for sure is if these multimedia tweets if shared on other platforms, will show up as we intend. It doesn’t seem to be the case when tried it.

How Can You, As A Marketer, Suit This New Feature In Your Strategy?

Well, with this movement, it is getting clearer to us that Twitter is no longer a “280 characters” platform, text-focused only.

More and more, we can see that Twitter aims to create a multimedia-sharing environment and provide digital brands and creators with more ways to tell their stories. According to their own statement, “this update is the latest example of how we’re working to make Twitter the easiest and most convenient place to share images, videos, and other creative content.”

As you can see, it is undeniable that consumers today love videos and often prefer them to other types of marketing content. With that in mind, Twitter didn’t fall behind, and neither should you.

Here are some tips to help you with that:

• Start looking at your Twitter strategy as a multimedia-sharing digital channel. More than ever, it is important to have a creative person taking care of your Twitter account.
• Now that videos are a “must-do” in the Digital world, take a moment to dive deeper into this format! You can understand the best format for your strategy and get inspired by brands that are successfully using video marketing.
• Video content matches pretty well with a good storytelling strategy. With this format, it is easier to build emotional narratives and connect with your audience.
• Last, but far from least: don’t be afraid to explore possibilities, and to test this new feature! Twitter’s mixed media is brand-new to everyone, so there is no “right and wrong” here.