8 Social Media Marketing Campaign Considerations

Social Media Marketing Campaign

There’s no denying the role of social media marketing campaign when it comes to driving website traffic, brand awareness and business leads. But if you’re not keeping up with current trends, it can go south really fast and cut into your resources while yielding unfavorable results.

The potential is huge and you need to be on social media to be able to cater to this growing audience. Take the following into consideration before kickstarting your social media marketing campaigns.

Things to Consider Before Starting a Social Media Marketing Campaign:

Define Goals

Why are you running this marketing campaign? What do you hope to accomplish? Do you need more traffic to your purchase page? Are you looking for increased e-commerce sales?

Define goals around specific actions: “I want people to fill out lead forms on my digital website”. Get this right early in the process and the rest follows.

Success through Numbers

Pick a number which defines your outcome. For example, “I want to add at least 500 subscribers before the end of this month”. Or something like “we need a 20% boost in new leads”.

This gives you something to drive toward and measure success. Are the resources worth the outcome? You can shift your campaign goals accordingly.

One Platform at a Time

If you’re a seasoned marketer, by all means focus on as many social media platforms as you wish. However, it’s generally a good practice to focus on one platform and devote most of your time to understanding its features, and, devising strategies to leveraging those features.

Understand one platform well enough to be able to take advantage of its advanced marketing features, and then execute your objectives on the others.

Put it Down in Writing

What tactics are you going to employ? Who’s been tasked with what? When should the sub-tasks be executed? It’s all about your timing and execution – put it all down in writing, and create your social media mission statement.

Profile Your Ideal Customer

Be as specific as you can – if your target audience are couples between ages 25 and 50 who are earning at least $50,000 a year, are highly active on popular social media channels and love keeping fit, you’ll generally have a higher success ratio.

You’ll fall flat on your face if you’re not marketing to the right audience. Finding a highly focused niche can be as simple as understanding demographics like age, location, job title, income level, concerns your business can address, and most commonly used social network.

Audit Your Social Presence

It’s important to understand who you are to the average user before chalking out future business objectives. Therefore, audit your social media presence by assessing which digital networks you are active on and if these networks are optimized with your cover images, URL, bio etc.

In addition, determine which networks are bringing in the highest value and how your profiles generally compare to competitor profiles.

Track and Analyze Metrics

Diving deep into social media analytics is one of the most important steps to do when building your brand online. Thankfully, most social media apps already track your metrics, as long as it is a business account. With the data and statistics, you can effectively analyze your strategy and continue to drive performance.

Engagement

Engaging with your followers is important in building a community and feeling more personable. Ways to do this include:

• Liking and responding to comments
• Live streaming
• Creating polls and quizzes
• Post content that starts