Reasons Why Instagram Marketing Is the Best Social Media App
Why is Instagram marketing important for businesses?
Instagram marketing is the perfect channel to reach an enormous audience – over 1 billion active users monthly. On average, users spend 53 minutes per day on Instagram, which makes this platform the second most visited social network after Facebook.
Instagram facilitates maintaining your relationships with customers and prospects. People enjoy being connected with brands through this network – 90% of users follow at least one company on Instagram.
Another point to consider is Instagram’s selling acceleration opportunities. According to Facebook research in 2019, 65% of people polled visited a brand’s website or app after seeing it on Instagram. 46% of interviewees purchased from a brand online or offline.
Access to a vast audience, which actively interacts with brands and wants to buy from them, is a core advantage of Instagram marketing. However, this social network has a handful of other benefits.
Why Instagram Marketing Is the Best Social Media App to Use
1. Instagram Boasts an Easy-to-Use Interface
When compared to Twitter and Snapchat, Instagram is relatively easy to use. As soon as you open the app, it takes you to the News Feed, where (depending on your settings), you’ll see recent uploads and/or content Instagram marketing thinks you’ll want to see. Instagram also notifies you once you have seen everything recently shared by the people you follow.
2. Instagram Marketing Boasts a Range of Exciting Filters
Social media filters are a hot commodity, as they can enhance the quality of your images. And Instagram features a bunch of them. From image-enhancing effects to animations, there is a wide variety of regularly updated filters to choose from.
When you post a story, some filters can be applied by just swiping the screen. Effects are filters and animations that are added to images from the camera and gallery. Even the most engaging apps like Facebook do not feature filters for posts and stories.
3. Instagram’s Content Is More Engaging Than Other Platforms
Visual content is the best way to connect with your followers, and Instagram focuses solely on a high-end visual experience.
With hundreds of millions of daily active users, it is the most effective platform for engaging audiences. This high engagement rate makes Instagram a top choice among both ordinary users and influencers.
A 2019 Sprout Social comparison study showed that Instagram has a 1.60% median engagement rate per post compared to 0.09% per Facebook post. This indicates that a post designed for audience interaction gets more clicks, impressions, and visits on Instagram marketing than Facebook.
4. Instagram Ads Are More Attractive and Less Intrusive
Instagram is a graphical platform that isn’t awash with intrusive ads. Just like Facebook and Snapchat, ads on Instagram appear between posts as you scroll or while watching stories. However, Instagram’s ads are the least intrusive while you’re watching a particular piece of content.
The ads on Snapchat, for instance, can appear while you’re watching stories of content creators. Which is extremely annoying at times. On the other hand, Instagram ads are only shown once you have watched all the stories of a particular profile.
This uninterrupted experience helps keep you engaged and entertained. People can lose interest in watching stories or videos on Facebook and Snapchat due to the ads. Whereas Instagram provides its users with a distortion-free experience which can ultimately increase its engagement rate and maintain users’ interest for longer.