Tips to Grow Your Social Media Followers
Choose the right social media channels to get followers
With so many social media channels available, you can’t be everywhere all the time to market your brand. Today, it’s about being where your audience is and engaging with them there.
So your first step is to find out who your audience is and which social channels they prefer.
You can gather this information in several ways:
- Interview or survey your prospects and customers
- Use social listening tools to find where discussions in your niche are happening
- Search for niche groups on various platforms (Facebook, Twitter, Reddit)
- Find your competitors (they chose their social media platforms for a reason)
You can also read reports online that share platform user and usage trends for Instagram, Facebook, Twitter, Tik Tok, and others.
Know your best time to post
What’s the best time and day to publish social media posts? It depends on your industry, the platform, and your audience. You’ll find a ton of posts and reports covering the ideal times to publish posts across various social media platforms. But this doesn’t mean it’ll work for your specific account or industry niche.
This is why it’s critical to find your best time to post. Look at your social media metrics on the platform or software you use to track this data, or use Sprout Social’s ViralPost scheduling feature which does the analysis about your specific account’s best time to post for you
Tips to Grow Your Social Media Following Today
Choose images and titles wisely on Social Media
Your cover photos and profile photos are the elements that get the most exposure on your social profile. In light of this, why not use these to showcase your work or even highlight the products or services that you offer? On platforms like Facebook, Instagram, YouTube and Twitch, a good rule of thumb is to update your cover images around four times a year. You’d want your followers to recognize your brand and channel, but you still want to get some variety happening.
Use tags & hashtags smartly
Hashtags are a great way to be found and seen, but also to take part in trends and stay engaged in the community. If you’re lacking inspiration or feel a bit out of the loop, check out Hashtags.org or Hashtagify.me to find ones that are relevant to your audience and your content.
Consider investing in paid social
It can be a really good investment to spend a bit of money on paid social media promotions and advertisements. If done right, paid ads can not only grow your audience but also enhance the number of conversions while helping you target a greater number of people.
When choosing where to place your ads, it’s helpful to know which networks are most popular within your target audience. Is it Facebook? TikTok? Instagram? It depends on! There are also a number of different options on each platform. Stories, carousel, messenger, collection… That’s why it’s important to do your research before spending your dollars. With the right strategy and knowledge, there is a lot to be won through small measures. Don’t forget to think about what you want to achieve with your campaign. Is it awareness? Do you want to drive traffic? Or are you looking for hard conversions? Make sure to measure the results so that you can optimize your efforts for the next time you want to invest a few bucks.