Strategies For TikTok Marketing

The social media platform with the quickest growth, TikTok recently surpassed YouTube in terms of average watch time on Android smartphones. It has also surpassed 3 billion downloads, making it the first app outside of Facebook to accomplish so. TikTok offers a revolutionary prospect for the field of digital marketing. The primary difficulties are that there is a lot to learn about the brief, low-quality video format and that many of the best marketing tactics from other social media channels do not apply.

Many businesses have made the decision to be present on TikTok. However, they are unsure about what to do. Because TikTok is still so young, many brands and marketers are still unclear of its value or the prospects it presents.

The Benefits of TikTok for Brands.

Although it can be intimidating to launch a company on yet another social platform, TikTok is here to stay. Users’ expectations for brands are being redefined by TikTok’s entertaining, quick-paced content. In contrast to how they are represented on other social media platforms like Instagram, brands have the chance to present a distinct aspect of themselves on TikTok. Use Duolingo as an illustration. Using TikTok marketing, this brand has created a completely new reputation for themselves. By partaking in current trends and occasionally pushing the boundaries, they broke out of the corporate box that many businesses fall into.

TikTok Offers Various Ad Types.

You create the advertisements that appear in-feed. A few examples of in-feed advertisements are picture advertising (which are similar to billboards), video ads (which are similar to TV commercials), and spark ads (which help your existing content appear on more people’s feeds). Additionally, there are pangle advertisements and carousel ad. These you can only access via the Audience Network and News Feed apps, respectively, on TikTok.

However, people who work with a TikTok sales person (you can get in touch with them to see if you’re a good fit) have access to more formatting options. Ads for managed companies may resemble in-feed ads.

Topview commercials (which play when you first open the app and you cannot avoid, similar to a Youtube advertisement), branded hashtag challenges (an actionable hashtag tied to your business), and branded effects are some of the additional ad forms (like stickers and filters).

Tips and Tricks For TikTok Marketing.

1. Establish Your Goals and Succeed with Branded Content

Consider your “why” for appearing on these channels first. Short-form video is becoming increasingly popular as viewers come to see their favorite creators’ real, uplifting, thought-provoking, and entertaining work. Utilize this channel to develop the voice of your brand through user-generated content and product reviews (UGC).

You have the chance to demonstrate to your audience how your brand is developed at this time. Give insider accounts of what it’s like to work for your brand, whether they come from influencers or staff.

2. Use Appropriate Hashtags

TikTok users utilize hashtags, just like users of many other social media platforms, to categorize their videos and find videos related to specific topics. Users can view a collection of videos organized by popular hashtags by clicking on the “Discover” magnifying glass at the bottom of the screen.

The following are some advantages of a brand using TikTok hashtags:

• To expand the audience for your work
• To determine rivals
• To increase your following

Despite the fact that you should add pertinent hashtags to your films, you should definitely stay away from the most often used generic hashtags. It’s more likely that a sea of content will engulf your films. It is preferable for your videos to stand out in marginally less competitive categories. Don’t focus on hashtags just because they are popular since, like with all marketing, you want your videos to appear visible to the people who are most relevant to your campaign.

3. Know Your Audience

Look for overlaps on TikTok by doing some research on your audience on other social media sites. However, don’t discount unanticipated or novel audiences. TikTok may not have your target audience, but there may be niche audiences with similar or slightly unrelated interests. A children’s book publisher, for instance, might have writers on LinkedIn, readers on Instagram, and illustrators on TikTok as customers.

Find out what kinds of content your potential audience is interested in once you’ve identified them. After that, start coming up with content ideas for your brand.

4. Check Out the Latest TikTok Trends

Keep an eye out for hot hashtags as another approach to include them into your TikTok marketing plan. Then, you can make and distribute videos that are related to these popular ones.

Keep in mind that trends can change quickly. Be prepared to alter your material to stay current with trends by keeping an eye on TikTok trends frequently.

Don’t merely make a replica of other people’s videos when offering your take on a popular video type. Find a way to differentiate your video.

5. Produce Entertaining Video Content For Your Audience.

Having fun is ultimately what short-form video is all about. The majority of audiences over the age of 26 say they prefer amusing content from companies. With stuff you’ve never created before, like hashtag challenges or dancing challenges, it’s a terrific chance to explore, take chances, and have fun. Consider incorporating user-generated content into your plan after observing what TikTok influencers are doing.

You can use the variety of native effects available in TikTok’s video editing tool to improve your content and engage viewers. Use emojis or stickers to make trendy and fun videos, or use text to explain what’s happening. Try out the impacts that increase brand engagement the greatest.

6. Use TikTok Ads

It is now simple to promote on TikTok thanks to its official advertising system. They provide three different kinds of advertisements:

The TikTok native ads that appear in-feed are the most like traditional advertisements. On the advertisement, you can put order buttons and website URLs. You can utilize these skippable advertisements in a variety of ways.
Hashtag challenge advertisements: these display a banner ad that directs the user to the details page for the highlighted challenge. It can be used to target particular customers.
Brand takeover advertisements – these lead to a landing page or hashtag challenge using a combination of pictures, GIFs, and videos.