How To Improve Your Instagram Marketing
What is Instagram Marketing?
Instagram marketing is the use of photo and video content uploaded on the Instagram platform to sell a brand’s products and services. It is also knowing how to tap similar brands or accounts who can help you with promotion and vice-versa. While traditional marketing revolves around finding the right avenues to reach a target audience to sell a product or service, “Instagram marketing” bridges you directly to your ideal consumer through the social media platform’s highly defined targeting. In this article, we break down what you need to know to harness the power of Instagram for your business.
Tips to Improve Your Instagram Marketing
Be Consistent With Content Pillars
Having a clear value proposition for your community is vital — which is where content pillars come in to play.
As described by social media strategist Christina Gilberto, content pillars are three to five topics your brand will consistently discuss, amplify, and create content for on social media.
Not only do content pillars help give you clarity on your niche, but they also help make the content planning process so much easier.
Rather than scrambling to create last-minute posts, you can use your content pillars to strategically build your content calendar for the month ahead.
Plus, using consistent content pillars can also be valuable to the Instagram algorithm as they may help accurately categorize your niche.
Create a posting schedule For Instagram Marketing
Your posting schedule should be created around your content strategy. Having diverse content works well when engaging audiences and video tends to get more engagement. Create content with posts around themes, new products and services, what happens in the back office, and more. This saves time and helps in creating content that is consistent with your goals.
Images that have ample white space work well, and lighter images often get more traction than darker images. Switching up the textures in the image is also a big hit. Using best practices and doing research to determine when your audience is most engaged helps with posting. Make sure to utilize all types of content, including Reels and carousels for variety and engagement.
Engage with followers
Doing Instagram Lives where users can engage in real-time gives them an opportunity to speak to someone from the brand. You can do guest collaborations, host an event, do a tutorial, answer questions, or allow a customer to pop in upon request. Responding to comments and interacting with other profiles that are like your brand helps make you visible to others that may be following them.
Every social media marketer knows the value of hashtags and the role they play.
But the key to finding success with them on Instagram is to use them strategically within your Instagram captions.
This way, you’ll be able to get more people to see your content, connect to your brand and improve the overall reach.
Offer Giveaways and Organize Competitions
An easy way to market products or services on Instagram is to offer a giveaway, i.e. a gift to your followers in exchange for promoting your products or services.
The trick is simple, ask your followers to perform an action that helps you win more followers. You can ask them to:
- Tag three or more friends under your post
- Post a photo or video on their profile with your brand specific hashtag