Instagram Strategies to Grow Your Followers
Strategies to Grow Your Following on Instagram
In the Digital sphere, and on social media such as Instagram, strategies that connect all the dots are vital. Everything is connected. Nothing is created out of thin air, well almost. A good mindset to start with is acknowledging three elements: your message (what are you saying), your story (what form do you use to communicate), and your audience (who are you addressing your message to). The latter is the reason why it is crucial to create valuable content that will grow your audience significantly in terms of quantity (how many followers) and quality (engagement levels).
Together in this article, we will dive into ways to make the best out of Instagram in order for your account or business account to achieve audience growth.
Post Regularly and frequently
In order to see any results on social media, one must get into the habit of being a regular. This applies to any strategy in general. Now, for Instagram, like every other platform, there is an Algorithm that operates in the backend. This means that the Instagram platform is designed and favors content if it is in line with the settings of the algorithm. Instagram encourages regular, frequent posting. This maximizes your reach. Moreover, it also gives your audience the chance the engage more frequently.
Share Quality Content
Now that you have an online presence, you can focus on the quality of your content. Instagram users have their preferences. On the backend side of things, developers too regularly update the platform to keep up-to-date with the collective Instagram community of users. This way everybody from businesses to customers are happy. Over the years, Instagram has evolved into a platform that is keen on photo-sharing. Recently and in light of the rise of TikTok, video-sharing is a major trend. Moreover, try to diversify your content and seize all the tools on the Instagram platform. Here are some ideas:
- Tutorials
- Product photos
- Live content that is user-generated
- Video-sharing: behind-the-scenes, short clips
- Memes
- Real testimonials
- Tutorials
- Inspirational/motivational quotes
- Polls and Giveaways
This will not only increase the engagement levels of your followers, but also catch the eye of new ones.
Reach back to your audience
By now, you probably noticed a rise in your Instagram followers. That is all thanks to the good practices of relentless posting of quality content. Next, it’s time to engage with your audience. After all, now that you have content that users enjoy, take it as an opportunity to ask their opinion. Focus on polls for a while. Have a quick response-time and be quick on your feet when a user posts a comment. If you reply instantly, they will feel closer and join your community of followers. At this point, you can track what your audience favors and post accordingly. Thanks to social media analytics, you have a clear reference. This is how successful accounts succeed in sharing with their audience engaging content.
Team up with Influencers
As Instagram keeps evolving, new trends shape the culture. In fact, culture is a major driving force on Instagram. Users like to share their culture and engage best with content that reflects their own culture. In this light, influencers have played a major role recently in promoting brands, events. Live content is very engaging. Influencers share parts of their day that followers like, comment on, and share. In order to know what type of influencer you need, take a good look at your audience. There are key indicators you need to focus so determine who your audience will engage with. Examples of influencers include: lifestyle, fitness, business, public speaking, motherhood, etc.
To conclude, Instagram is where a lot of action takes place. Fortunately, there are strategies for audience growth. A clear plan helps you identify where to start in order to maximize your audience growth. To back up, start with creating and posting content on a regular basis and frequently. Next, diversify your content to draw in additional followers. Don’t miss out on the opportunity to engage with your growing audience. Take a further look at your data and reach out to the right influencers.