What Is The Best SEO Practices
Are You Ready For What’s Next in SEO?
If you want to stay ahead of the curve and ensure your website is optimized for search , you need to be aware of the latest trends and changes. There is a lot of SEO practices.
Here are some of the biggest SEO practices that will be relevant in 2019:
1. Mobile-First Indexing
Google has been working towards a mobile-first index for a few years now, and it’s finally expected to roll out in 2019. This means that Google will primarily use the mobile version of your website to determine its ranking.
If you don’t have a separate mobile website, now is the time to create one. Make sure your mobile site is just as optimized as your desktop site, if not more so.
2. Voice Search
As voice-activated assistants like Siri, Alexa, and Google Assistant become more popular, voice search is also on the rise. In fact, ComScore predicts that 50% of all searches will be voice searches by 2020.
To optimize your website for voice search, you need to focus on long-tail keywords and natural language. You should also make sure your website is set up for featured snippets, which are often read aloud by voice assistants.
3. Visual Search
In addition to voice search, visual search is also becoming more popular. With visual search tools like Google Images and Pinterest Lens, users can search for images instead of keywords.
To optimize your website for visual search, you need to ensure that your images are high-quality and have relevant alt text. You should also make sure your website is set up for rich results, which can include images in search results.
4. Rank Brain
Rank Brain is an artificial intelligence system that helps Google interpret queries and determine the best results. While it’s been around for a few years, it’s constantly evolving and is expected to have an even bigger impact in 2019.
To optimize your website for Rank Brain, you need to focus on creating quality content that is relevant to the user’s intent. You should also make sure your website is easy to navigate and has a good user experience.
5. Schema Markup
Schema markup is a code that you can add to your website to help search engines understand your content. It can be used to add rich results to your website, such as reviews, events, and products.
To add schema markup to your website, you need to use the correct code for the type of content you want to markup. You can then add the code to your website’s HTML or use a plugin to add it.
6. User Intent
User intent is the reason why someone is searching for something. It’s becoming increasingly important to SEO as Google’s algorithms become more sophisticated.
To optimize for user intent, you need to make sure your content is relevant to the user’s query. You should also make sure your website is easy to navigate and has a good user experience.
7. Local SEO
Local SEO is the process of optimizing your website for local search results. It’s important to do if you want your website to be found by people in your area.
To optimize your website for local SEO, you need to make sure your website listed on local directories and map listings. You should also make sure your website is optimized for mobile and voice search.
8. Secure Sockets Layer (SSL)
SSL is a security protocol that encrypts data between your website and the user’s browser. It’s important to have if you want to keep your website safe from hackers.
To add SSL to your website, you need to purchase an SSL certificate from a provider. You then need to install the certificate on your web server and configure your website to use it.
9. Accelerated Mobile Pages (AMP)
AMP a Google-backed project that allows you to create mobile-friendly pages that load faster. It’s especially important to use AMP if you want your website to be found in Google News.
To create AMP pages, you need to use AMP HTML, a restricted version of HTML. You then need to host your AMP pages on your own website or on a CDN.