The Rise of Private Social Networks
As issues of data privacy, censorship and content moderation continue to plague mainstream social media platforms, a new wave of private social networks promising more control and security could gain notable traction in 2023. Here are factors fueling demand and what these networks may offer users. Demand for Increased Privacy The frequent data breaches, targeted ads and invasive personal profiling that have characterized public social platforms have left many users seeking online communities with increased privacy safeguards. Recent research shows growing percentages of social media users concerned about data collection and unwillingness to share certain information publicly. Meanwhile, issues like algorithmic
Dark Social Sharing: Factors Shaping Digital Marketing
'Dark social sharing' refers to content that is privately distributed by users through channels like messaging apps, emails and file transfers instead of public social media platforms. This type of sharing is now a significant portion of overall social media traffic, prompting new strategies for digital marketers in the coming year. What is Dark Social Sharing? Traditional social networks only measure sharing that occurs publicly within their own platforms. However, extensive content sharing also happens privately through channels they cannot track. This 'dark social' sharing encompasses messaging app forwarding, comments shared over text messages and content emailed or transferred between users.