What is Brand Activation & Why Does Brands Need It?
Brand Activation Brand activation is what you do to make people aware of your brand through experiences or engagements. It's what you do to make your brand more memorable. A unique brand experience can happen in a grand, fashion-like event in an expensive hotel or restaurant or in a more target-based way by simply sending the right samples to the right people. Brand activation highly relies on elements of surprise and creativity. In a brand activation campaign, creative ideas provide a multi-touch brand experience to connect a new local or even online brand to its target audience. Brand Activation Types Experimental Marketing Well-known brands tend to use experimental marketing to
Tips for Mastering Your Brand Storytelling
Brand Storytelling Brand storytelling is a critical component of your marketing strategy that helps get your values and mission across to your customers. You may have a brand and logo, but do you have a clear picture of the story your brand is trying to tell? Do you know your brand’s mission, message, and goals? Telling the story of your company’s history and mission and building a brand narrative can help you reach your ideal customers, foster trust with them, and help build a winning social media marketing strategy. Ways to Use Brand Storytelling 1. Fill in the gaps Brand storytelling allows you to
7 Eid Mubarak Ads: What’s Your Take on Them?
7 Eid Mubarak Ads Written by: Alwi Sulieman | Marketing Lead at Muslim Ad Network The two most important days of celebration for Muslims are Eid-ul-Fitr (celebrations marking the end of Ramadan) and Eid-ul-Adha (celebrations when the pilgrimage days are coming to an end). We decided to take a look at how different brands brought out Eid Mubarak ads during these two joyous occasions and highlight the good and the not-so-good. 1- Le Delice – Sweeten Your Eid-ul-Fitr Eid-ul-Fitr Ad by Le Delice Concept: The croissant represents the crescent marking the beginning of Eid-ul-Fitr, a day of Muslim celebration and feasting after a month of fasting
How To Build A Brand Culture?
Brand culture describes the infusion of a brand throughout the business at every level. Instead of a brand being something that only the founder can explain
What Is Facebook Automation & How Does It Work?
Facebook automation is the process of using online tools and software to simplify some of the tasks involved with managing a Facebook Page.