Augmented Reality: How Does It Impact Ecommerce?
Augmented reality, abbreviated as AR, incorporates technology and three-dimensional models into the purchase process. It helps the shoppers to try on the product before they shop it online. This makes it similar to real life shopping. Recently, several brands made use of AR to promote their sales. For instance, makeup and beauty brands included an option that allows the buyer to "actually" try the color of a lipstick. Using the front camera of the mobile phone, you can now to see how perfectly a concealer matches your skin tone. Other brands also allow buyers to check the size of a
Online Reputation: the What, the How, and the Why
Online reputation refers to how users perceive a business on various digital platforms. Most users spend a lot of their time searching over the Internet, so they encounter daily different brands. In this article, we will explore all the aspects of reputation: the what, the how, and the why. What is Online Reputation It is also called e-reputation. As the name suggests, it is the reputation of a company or brand on digital networks. This reputation also depends on many factors: The content your brand shares (images, videos, stories, blog posts, etc.)How your brand interacts with users at its social media accounts and
Coca-Cola relies on Adobe to create digital design
From the curves of its signature glass bottles to the swooping "C" on its red and white logo, Coca-Cola is one of the world's most recognizable brands. While the brand has evolved, many of the core elements can be traced back to 1886.