Online reputation refers to how users perceive a business on various digital platforms. Most users spend a lot of their time searching over the Internet, so they encounter daily different brands. In this article, we will explore all the aspects of reputation: the what, the how, and the why. What is Online Reputation It is also called e-reputation. As the name suggests, it is the reputation of a company or brand on digital networks. This reputation also depends on many factors: The content your brand shares (images, videos, stories, blog posts, etc.)How your brand interacts with users at its social media accounts and