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SEO / SEM Expert

Responsibilities

  • Plan, present and execute SEO and SEM strategies
  • Manage campaigns expenses following clients’ budget
  • SEO Content writing and editing (Write/Update blogs and existing content with SEO Keywords)
  • SEO site audit
  • Evaluate Content Quality and work on enhancing Low-Quality Pages
  • Work with marketing team to drive SEO in content creation and content programming
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Research and implement all possible SEO recommendations
  • Develop and implement link building strategy
  • Identify Internal & External Link Building Opportunities
  • Research and analyze competitor advertising links
  • Monitor weekly rankings
  • Manage all SEM campaigns in order to maximize ROI
  • Identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Perform ongoing keyword discovery, expansion and optimization
  • Execute tests, collect and analyze data and results
  • Edit and optimize campaigns for the best performance possible
  • Present reports on Time

Requirements

  • University degree or equivalent
  • Proven SEO experience
  • Proven SEM experience managing PPC campaigns especially on Google
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO and SEM
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • Experience with bid management tools
  • Experience with A/B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • In-depth experience with website analytics tools – Proven experience in Google Analytics is a must
  • Experience in reporting / Ability to present reports for management and clients on time
  • Proficiency in English 

Job Type: Full Time
Job Location: Beirut Lebanon

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