Responsibilities
- Plan, present and execute SEO and SEM strategies
- Manage campaigns expenses following clients’ budget
- SEO Content writing and editing (Write/Update blogs and existing content with SEO Keywords)
- SEO site audit
- Evaluate Content Quality and work on enhancing Low-Quality Pages
- Work with marketing team to drive SEO in content creation and content programming
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Research and implement all possible SEO recommendations
- Develop and implement link building strategy
- Identify Internal & External Link Building Opportunities
- Research and analyze competitor advertising links
- Monitor weekly rankings
- Manage all SEM campaigns in order to maximize ROI
- Identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Perform ongoing keyword discovery, expansion and optimization
- Execute tests, collect and analyze data and results
- Edit and optimize campaigns for the best performance possible
- Present reports on Time
Requirements
- University degree or equivalent
- Proven SEO experience
- Proven SEM experience managing PPC campaigns especially on Google
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
- Solid understanding of performance marketing, conversion, and online customer acquisition
- Experience with bid management tools
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- In-depth experience with website analytics tools – Proven experience in Google Analytics is a must
- Experience in reporting / Ability to present reports for management and clients on time
- Proficiency in English