What is Social Media Market Research? Social media market research is the practice of gathering historical and real-time data from social media channels to better understand your brand’s target market. While it’s possible to conduct market research natively on social platforms, tools like Sprout Social enable you to collect and analyze information from all of your brand’s social accounts in one centralized platform. Social media can play an important role in understanding a brand’s audience. A large amount of users engage in social networking — Facebook alone has 1.2 billion monthly active users. Social media can be used to investigate your target audience and