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What is Native Advertising? Native advertising is the concept of creating ads that are so cohesive with the page content, assimilated into the design. In addition to consistent with the platform behavior that the viewer feels the ad belongs there. Promoted search results and sponsored social media posts are popular examples of native ads. Both formats provide the same kind of value to users as the organic search results and user-generated social media posts. As consumers become more resistant to traditional forms of advertising, Fortune 500 brands and consumer startups alike are allocating bigger budgets towards content marketing and non-disruptive ad formats. What does

Instagram Shopping is a feature that allows ecommerce brands to create a digital, shareable catalog of their products right on Instagram. Users can learn more about products right in the app. And either purchase directly on Instagram (with Checkout). Or click through to finish the transaction on the brand’s ecommerce site.