PPC Advertising is What your Business Needs
PPC or pay-per-click is an online advertising model. The advertisers pay each time a user clicks on one of their online ads. In PPC advertising, businesses running ads are only charged when a user actually clicks on their ad. Hence the name “pay-per-click.”It's essentially a method of 'buying' visits to your site.
KPI in Social Media: What Is It?
KPI is an acronym that commonly refers to key performance indicators. What are they exactly? And what are the most important facts you should know about them? In social media campaigns, they usually help marketers evaluate how effective the results are. Thus, these indicators should be measurable and aligned with the campaign's goals. For instance, if you launch a campaign to boost your sales by 5%, the key indicator to assess the result will then be how many additional items you sold. The number of new customers and how much money they are spending would also be good metrics. Let's discuss
How to Manage Your Social Campaigns?
Campaigns are an essential tool for promoting your social media pages. How can you successfully manage them? If you are curious to find out how to run a successful campaign, then here you are. First, let's define three key factors for marketing campaigns: 1- Identifying the Goal of Your Campaign: The first step is to identify your goal, assign your metrics for evaluating the success rate, and allocate your possible budget for running the campaign. Based on your goal, you can either choose an awareness campaign, one to drive more traffic to your website, or one to boost your monthly sales. 2- Researching Your