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What is a Content Gap Analysis? Content gap analysis is the process of evaluating and finding topic gaps in your existing content. This involves identifying holes in your marketing content that align with different stages of the customer journey. These include missing high-volume keywords that would otherwise have raised your search ranking. A content gap analysis consists of an audit of the following types of content: website; landing pages; blogs and articles; social media content; eBooks and other downloadables. A content gap analysis will provide you with a better understanding of the type of content and topics you should create for each stage

7 Eid Mubarak Ads Written by: Alwi Sulieman | Marketing Lead at Muslim Ad Network  The two most important days of celebration for Muslims are Eid-ul-Fitr (celebrations marking the end of Ramadan) and Eid-ul-Adha (celebrations when the pilgrimage days are coming to an end). We decided to take a look at how different brands brought out Eid Mubarak ads during these two joyous occasions and highlight the good and the not-so-good. 1- Le Delice – Sweeten Your Eid-ul-Fitr Eid-ul-Fitr Ad by Le Delice Concept: The croissant represents the crescent marking the beginning of Eid-ul-Fitr, a day of Muslim celebration and feasting after a month of fasting

Pop-Up Ads The goal of every online business is to turn visitors into leads or customers, and pop-up ads are effective in capturing attention and achieving conversion goals. However, many people refuse to use popups because of the complaints they receive from visitors. The challenge is to use popups in a way that doesn’t ruin the user experience or lead to too many complaints. You can’t please everyone, but there are ways to use popups to boost your conversions without destroying the user experience of your digital site. Types of pop-up ads Entrance pop-ups This type of pop-up ad appears as soon as visitors open a page.