Skills Every Web Developer Should Have
What are web developer skills? Web developer skills refer to the specific abilities needed to get hired and successfully perform in a web developer role. Having these skills in abundance can help you stand out from other candidates vying for the same role and in your everyday tasks on the job. As with any job, you also can develop your skills as a web developer over time. Some web developer skills include understanding HTML, general design skills and being analytical to start their own marketing business . How to improve web developer skills As a web developer, there are several ways to hone
Short-Form vs. Long-Form Video Content
Video Content When it comes to video strategy, the battle between short-form vs. long-form video content has been years in the making. With clear benefits on both sides, it’s near impossible to pick a favorite. Whereas short-form videos demand attention, long-form videos earn attention. Both are winners and both provide content that boosts audience engagement. The Definitions: What's the difference between short-form vs. long-form video content? Short-form video Simply put, short-form videos are under 10 minutes in length. This can range from a four-minute music video to a five-minute contact center best practices tutorial digital video. The versatility of short-form makes it an effective tool for
Why is Eye Tracking Useful in the Digital Age?
What is Eye Tracking? Eye tracking is a type of sensor technology that gives a computer or mobile device the tools to understand and trace where a person is looking. It can detect the presence, attention and focus of a user while engaging with a specific app, touchpoint or website. From a marketing perspective, eye tracking dates back to the 1980s, where it was used to test and measure the value of ads in print papers or magazines. Now, eye tracking technology is able to offer deep-dive insights into user behavior and dynamic page as well as app design as well as offering intuitive
Brand Development Process: 6 Steps to Get Started
What is Brand Development? Brand development is the process of maintaining the quality, distinctive marketing assets, and consumer trust of a brand. Brand development is an ongoing process of serving consumers. A brand development is never “done.” There are steps to brand development, but great brands revisit their brand development constantly – and everything they do is informed by the brand they want to maintain. Your brand is your business’s personality, and it’s always in development. Why is Brand Development Important? The art of branding hits every facet of a business, from customer interactions to employee relationships. The way a brand is viewed amongst its employees
Prepare for Google Ads’ New Better Ads Standards
The Standards The Better Ads Standards are based on extensive user research conducted by the Coalition about which ad formats and ad experiences consumers think are the most annoying and disruptive. To date, the Coalition has conducted research with more than 66,000 consumers in countries representing 70% of global online advertising spend. The resulting Standards are made up of four desktop and eight mobile web display-ad experiences that companies should avoid to maintain a good user experience. There are a number of benefits for both publishers and advertisers who implement the standard: Publishers who already adhere to the standard benefit from an improved ecosystem. Which may