Webcasting Webcasting is an event streamed live (over the internet) to an audience in real-time. Whether broadcasting to a small audience or a large one, broadcasting a live stream of audio, video, or presentation is covered under the broad scope of webcasting. It allows corporations to stream one virtual event to audiences from all regions, rather than hosting multiple local events at different times. Webcasting lends itself to company town halls, product launches, highly anticipated lectures, and all-hands meetings. Embracing webcasting as a marketing initiative for your company is beneficial in that it is a popular, new trend, allows for direct communication with