How to Do Quarterly Ad Planning
Source: https://neilpatel.com/blog/ad-planning/ Perhaps you have a yearly marketing plan that provides an overview of the year. This can be helpful in understanding your overall goals but too vague to implement. That’s why a campaign plan with a narrower window—such as a quarter—is essential to marketing success. A quarterly ad campaign plan provides a more granular view of your objectives, goals, and success. This will enable you to keep your priorities in line and respond accordingly to KPIs and metrics as results become available. This in-depth guide provides actionable tips for successfully planning your quarterly ad campaign. By the end of this article, you
8 Digital Marketing Mistakes to Avoid
Digital marketing is not always a world of perfection. Things can go wrong. So here are 10 digital marketing mistakes to avoid when preparing for a campaign. 1- Don’t undersell your website: put in the effort and money to promote your website as opposed to waiting for viewers to just stumble upon your website. Invest in SEO, SEM and high quality content. These will drive traffic your way and gain you leads. 2- Focus on your target market: don’t be fooled by just gaining a number of website visitors. You need to check who is actually visiting your website to determine
How to Detect Digital Scammers
Scammers are real and a big deal. The digital world has become too informative that scammers are rapidly increasing. There are signs for how to detect digital scammers.Most scammers will try to lure a person or even a company into their game. The aim is mostly to take money. The internet has become a valuable medium for different types of scams. It can happen through emails, social media platforms, Whatsapp, and SMS. Scammers claiming to be “your bank” will contact you asking you for information pertaining to your bank account. Receiving messages requesting verification that are odd are definitely
Shock Advertising (Shockvertising) : Thrill or Kill?
Ever heard of the term shockvertising? Shock advertising (shockvertising) is a marketing strategy designed to raise awareness about a certain aspect socially, locally or globally.Shockvertising is a type of advertising that "deliberately, rather than inadvertently, startles and offends its audience by violating norms for social values and personal ideals" (Wikipedia). Is shock advertising a thrill or kill?Shockvertising definitely has an impact on the audience it is presented to. It can include “out of the norm” graphics and images such as nudity, violation of social norms, and taboo subjects that are usually ignored. The aim of such campaigns is to actually
Ideal Image Size for Social Media Traffic
https://sproutsocial.com/insights/social-media-image-sizes-guide/