How Often Should You Re-brand?
How often should you re-brand? Creating a brand image and a persona takes time and effort but should it only be created once or enhanced every while? Re-branding is always a good idea!By definition re-branding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders (Wikipedia). In short, re-branding is a change meant to enhance a brand and boost sales. Marketing experts suggest re-branding once every 7-10 years, although
Choose Your Influencer Wisely!
Influencers are a big marketing boost to many businesses and brands. Before social media became a thing, brands were marketed by famous figures on TV. Today, there is a heavy reliance on social media to make a product or service desirable; many will resort to influencers. Raising brand awareness requires a company to choose the influencer wisely; one that conforms to the brand’s identity.Your brand may be suitable for more than one social media influencer, but the influencer you choose is your key player. People are exposed to thousands of advertisements every day. Some of those messages will sink
Success is Not Measured by the Number of Followers
Do you have too many or too little followers on social media? No matter what your answer is your success is not measured by your number of followers. Reading this phrase maybe well be shocking, but truly you should not rely solely on gaining followers; monitor engagement instead.Truth is, in the business world, no one really cares how many followers you have gathered as your performance is measured otherwise. Although initially, social media platforms did count the number of tweets, likes, re-posts, follows and shares. Today, it’s a completely different ball game. Counting numbers has become vain.There are 4 steps
Bloggers VS Influencers
So many people are unaware that bloggers and influencers are not the same. They may appear to do the same things but in fact there are many differences between the two. Bloggers can be influencers whilst not influencers are necessarily bloggers.The main difference to shed light on is that bloggers are usually paid to write content about a certain subject/brand/industry. Bloggers are observers and hey will conduct thorough research before sharing valuable and useful information with their readers. A blogger will add in their personal view point at times but they are mostly objective.Influencers on the other hand are quite
Social Media Leads Generation Ideas
The ever advancing social media platforms have become the most substantial way for businesses to grow and generate leads. Social media leads generation ideas and methods are also evolving by the day. Let’s explore a few of them! Social media is used by around 3.6 billion people worldwide on a daily basis making it the best mean to deliver a message to the masses. Social media augments lead generation for businesses and concurrently can increase website traffic.Let’s find out how you can gain leads from social media.1- Start by creating targeted ads which are a form of paid advertising strategies. These