Digital marketing is not always a world of perfection. Things can go wrong. So here are 10 digital marketing mistakes to avoid when preparing for a campaign. 1- Don’t undersell your website: put in the effort and money to promote your website as opposed to waiting for viewers to just stumble upon your website. Invest in SEO, SEM and high quality content. These will drive traffic your way and gain you leads. 2- Focus on your target market: don’t be fooled by just gaining a number of website visitors. You need to check who is actually visiting your website to determine