How often should you re-brand? Creating a brand image and a persona takes time and effort but should it only be created once or enhanced every while? Re-branding is always a good idea!By definition re-branding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders (Wikipedia). In short, re-branding is a change meant to enhance a brand and boost sales. Marketing experts suggest re-branding once every 7-10 years, although