Natural language processing (NLP) and SEO
What is NLP? Natural language processing (NLP) is a branch of computer science which aims to use machines to understand human language – whether that be written text or spoken word. Most of us will likely have experienced the benefits of NLP without even realizing it. Think Google Translate, talking to Siri/Alexa, email spam detection, predictive text, chat bots, search engines, transcripts – the list goes on… All these applications require a machine to read some text, take some ‘meaning’ from it and deliver an output – whether that be pushing an email into a spam folder, translating text, or another action. How exactly
How does Schema Markup impact SEO?
What is Schema Markup? Schema Markup tells the search engine exactly what your web page’s content is trying to say. It transforms unstructured information into organized information. Adding schema will aid search engine crawling, allowing the website to rank higher while adhering to other SEO recommended practices. Schema Markup is a type of Structured Data. Structured Data is any form of data that has been organized to read and obtain information for a certain system or purpose. There are other types of Structured Data, but in the field of Web Development, Schema Markup, or simply schema, is the most common, therefore the terms are commonly interchanged. Why Is
How to Optimize Your URL Slug?
Why is a Slug Important for SEO? A URL slug can be very powerful for keyword SEO. If a user were to search Google for “what is a slug,” the keywords in the URL structure of your content helps signal to Google that your content should be included on the SERP. A good slug can improve a user’s experience if it clearly states what the webpage is about. Sometimes you may see a webpage URL with a chain of characters, letters, or numbers. These slugs can be confusing to users, and they may hesitate before clicking. Those kinds of slugs don’t look very
How to Optimize Local SEO Citations?
What are SEO Citations? From an SEO standpoint, the term “citation” refers to any instance where your business is mentioned online, and examples might appear in many places. These include social networks, various types of business directories, local websites, and basically, anywhere else people might be online looking for information about businesses in their area. In addition to actual mentions of the business’s name, citations can include other identifying information unique to that business, including its phone number or physical address. Why Do SEO Citations Matter? The purpose of SEO citations is to better assist people from a given location in finding businesses that offer the
Reasons Behind your Sudden Drop in Website Traffic
Organic Search Traffic Drop Has your website recently experienced a drop in website traffic? It's all too easy to panic when you lose significant rankings for your key phrases, but in most cases the change is short term, and it's often possible to make a full recovery. Once you’ve identified the causes, you can work on a plan to help you climb back to where you want to be. Reasons For a Sudden Drop In Organic Traffic Algorithm Changes A very basic reason, but no less important for the safety of your website. Sometimes Google will update their algorithm and, for a variety of reasons,