Web Development Trends to Expect in 2022
Web development is constantly changing to meet the needs and expectations of online consumers. Many of these trends are focused on optimizing the user experience on mobile.
A/B Testing in Marketing
What is A/B Testing? A/B testing is a way to test two different versions of a web page, form, email, or tweet. You then gather data, analyze it, and choose the best version to roll out to the masses. Also known as split testing, it creates a data-based approach that eliminates guesswork from your marketing campaign. Building your conversion rate and click-through rate can take time, and blundering in the dark is all too common for many businesses. But A/B testing can chop that timeline into snips and run several of them simultaneously, creating a much shorter pathway to success. A/B testing is
What is Native Advertising? What Does It Look Like?
What is Native Advertising? Native advertising is the concept of creating ads that are so cohesive with the page content, assimilated into the design. In addition to consistent with the platform behavior that the viewer feels the ad belongs there. Promoted search results and sponsored social media posts are popular examples of native ads. Both formats provide the same kind of value to users as the organic search results and user-generated social media posts. As consumers become more resistant to traditional forms of advertising, Fortune 500 brands and consumer startups alike are allocating bigger budgets towards content marketing and non-disruptive ad formats. What does
The Must Do’s of Your Digital Strategy
Digital strategy is the application of digital technologies to business models to form new differentiating business capabilities. In the future. All business strategy will be digital strategy.
Digital Marketing & Privacy Concerns
We can all agree that the rise of the internet has made it easier for brands and consumers to interact. What used to take tons of effort to reach your target market can now be done in minutes or even seconds. In turn, this allows companies to grow more quickly. As well as reach new heights faster than ever before.However, along with immediate access to information day or night comes an increasing reliance on tech. This is why so many people are concerned about personal privacy. In addition to overall access companies have to this information.