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January 2022

What is Coupon Marketing? Coupon marketing is about the use of coupon codes, vouchers and discounts to attract and retain customers. As well as taking advantage of customers' interest in saving money on purchases. Coupons can take various forms. They can be public codes (BLACKFRIDAY) that a specific target group can use. Or personalized, unique coupon codes (valentines19503) that assign to specific customers. Also they can  distribute it online or offline in many forms (code, barcode, QR). There use in both B2B and B2C marketing. Moreover, coupons can be personalized. Or have specific redemption rules that define desired redemption conditions. Coupons can